Brand Archetype Quiz

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Name*

Email*

Question 1*

When customers think of our brand, we most want them to feel:

Connected and valued

Inspired and curious

Secure and confident

Empowered and ambitious

Question 2*

If our brand threw an event, it would most likely be:

Warm, inclusive, and community-driven

Well-organized, structured, and polished

Thought-provoking, inspiring, and enlightening

Bold, dynamic, and unforgettable

Question 3*

Our ideal customer chooses us primarily because we:

Challenge them to achieve greatness

Inspire personal growth and authenticity

Build genuine relationships and connections

Simplify their life and offer clarity

Question 4*

Which tagline best aligns with our brand?

"Discover a deeper purpose."

"Dependability you can count on."

"Better together."

"Achieve the extraordinary."

Question 5*

Our content typically feels:

Helpful, structured, and informative

Conversational, relatable, and inviting

Reflective, insightful, and meaningful

Motivational, powerful, and bold

Question 6*

If our brand were a film character, we'd be:

The adventurous seeker of truth

The determined hero transforming the world

The trusted friend at everyone’s side

The confident guide bringing clarity

Question 7*

In customer relationships, we emphasize:

Bold action and achievement

Consistency and reliability

Warmth and emotional connection

Inspiration and wisdom

Question 8*

When facing challenges, our brand:

Explores innovative ideas

Develops a clear strategy

Engages the community for support

Tackles them courageously

Question 9*

Our brand's primary motivation is to:

Foster self-awareness and growth

Provide order and clarity

Cultivate meaningful connections

Inspire ambitious achievement

Question 10*

Customers typically describe us as:

Enlightening and eye-opening

Warm and welcoming

Organized and trustworthy

Inspiring and motivating

Question 11*

Our brand excels most at:

Building authentic community

Encouraging curiosity and discovery

Establishing reliable systems

Leading impactful change

Question 12*

We want our ultimate impact to be:

Deep and lasting relationships

Stability and dependability

A powerful and memorable legacy

Personal and meaningful growth

Question 13*

Which of these statements best captures the heart of your brand?

“We bring clarity and structure to our customers' lives.”

“We encourage exploration, curiosity, and deeper meaning.”

“We inspire our audience to be bold, ambitious, and impactful.”

“We foster genuine, emotional connections and community.”

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Dominant Quadrant

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What's Your Brand Vibe?