Let’s bust the myth right now: just launching a pretty website doesn’t mean anyone’s going to care.
In this episode, Gretchen breaks down what getting noticed actually means—and spoiler alert, it’s not about fonts and headshots. It’s about strategic visibility. Showing up consistently and cohesively in the right places for the right people. Because if your brand looks like a fragmented mess across your platforms, you’re not just confusing your audience—you’re actively repelling them.
We’ve seen this mistake with startups and seasoned thought leaders alike: they’re killing it on stage, slaying on socials, but sending their audience to outdated, off-brand, or janky websites. That trust you worked so hard to build? Gone in a click.
Key Points:
- Visibility without congruency is a liability. If your website doesn’t match the quality of your message, you’re losing more than attention—you’re losing sales.
- Your brand should be recognizable in every channel. Social. Stage. Sales page. If it looks like seven different versions of you, no one’s sticking around to figure out which one is real.
- This isn’t just a beginner problem. Established brands often fall into the trap of getting lazy with their presence because they rely on reputation. That won’t cut it anymore.
- Getting noticed is about connection. Your audience should land on your site and see themselves—their goals, their transformation, their hero journey, led by you.
- You don’t need more traffic. You need better alignment. Every misaligned touchpoint chips away at your authority. You’ve got one shot—make it count.
? Ready to find out what your brand should be getting noticed for? Start with your Brand Archetype. Take the quiz now.
