Video

Brains, Balance, and the Buy-In: How Smart Brands Use Emotion and Data to Win Hearts and Wallets

Let’s be honest… most brands are lopsided. They either bury you in data with zero emotional connection or tug your heartstrings without backing it up with substance. If your brand is leaning too hard into...

The Power of Saying No: Why Smart Brands Don’t Chase Every Partnership

Brand partnerships can be a powerful way to grow your audience and increase your revenue—but not every opportunity is the right one. Watch Trina and Gretchen as they walk through a real client example where...

Look the Part, Lose the Sale: Why Pretty Isn’t Enough to Get You Noticed

Let’s bust the myth right now: just launching a pretty website doesn’t mean anyone’s going to care. In this episode, Gretchen breaks down what getting noticed actually means—and spoiler alert, it’s not about fonts and...

Your Funnel Is Bleeding Sales: 3 Brutal Mistakes Killing Your Conversions on Mobile

Funnels are supposed to work. They’re built to guide, convert, and sell—but too many brands are sabotaging their own success without realizing it. In this episode, we break down the most common mistakes we see...

Stop Hiding in Plain Sight: Get Noticed Without Losing Your Brand Soul

So you’re ready to get noticed. Eyes on you, spotlight shining, audience leaning in. But here’s the truth bomb no one tells you: visibility without clarity is a brand liability. If you haven’t taken the...

Is Your Brand As Strong As You Think? Put It to the Test!

Most brands miss key opportunities without even realizing it.

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