You Feel the Next Move Coming. You Just Can't Name It Yet.
Most founders let that feeling fade back into the noise. You’ve been here before, and if you’re on this page, something’s telling you it’s time to take the next big leap.
Left Right Labs is the agency behind brands such as JJ Virgin, Chris Kresser, Heal LA, and Laila Ali. We only take a handful of VIP Clients a year, so we’re intentional about who we say yes to.
You've Already Built the Proof
You’ve already built the proof: the audience, the results, the years behind you, whatever that number is. That itch you’re feeling right now isn’t a guess. It’s data.
It usually starts as a low hum that says you’ve outgrown the last version of yourself, and you haven’t said so out loud yet.
You don’t lack confidence. You already have the proof of what you’ve built, sitting right there in the results. What you don’t have yet is clarity on what that next step actually is.
We’re not going to tell you who to become. We’re going to show you who you’ve already become through the eyes of your biggest fans, and help you expand your vision so you can elevate your brand into your next evolution.
“They wanted to know me. They took everything I said… my vision, what hadn’t worked… and turned it into a winning strategy. We’ve been winning ever since.”
Twenty Years of Building Brands People Actually Feel
Left Right Labs runs on two ways of seeing the same business:
Gretchen is the left brain, the strategist who organizes everything you’ve already built into something that finally holds together, and Trina is the right brain, the brand psychologist who finds the human, emotional connection most of that work is actually resting on.
We’re twenty-plus years into this, and we’ve learned the strategy doesn’t hold up without both perspectives in the room.
Most brand strategy starts by cataloging where you’ve been. Ours starts with where you’re actually going, and we work backward from there to figure out what has to change to get you there.
That’s the difference between reviewing your past and building what’s next.
Brand Elevation: Get Clear, Get Noticed, Get Paid.
This VIP experience is built entirely around Get Clear, the foundation the other two stand on.
The Brand Elevation Method™
Get Clear™
Align your brand personality, signature framework, and elevated audience to craft a strategic foundation for your next-level identity.
Get Noticed
Elevate your magnetic voice, visual positioning, and online presence into something instantly recognizable and deeply resonant.
Get Paid
Align your brand authority, offer evolution, and visionary growth to scale sustainably and sell with soul.
You didn’t build this far to get handed someone else’s template. You came here to build the brand you’re actually meant to lead.
The Truth About Your Brand, Whether You Asked or Not
Most agencies ask what you want built and build exactly that.
We’ve sat across from world champions, celebrities, and bestselling authors and told them the truth about what their brand wasn’t saying yet, whether they asked us to or not.
Not because we’re contrarian. Because you already know what you want and deserve the pathway to get there.
What you don’t have is someone with the standing to say it back to you straight, the ability to create the plan, and the proof they’ve done it before.
It’s the two of us in the room with you, not a handoff to someone three layers down.
“They created a better brand image than I could have ever done for myself. I couldn’t see it… Trina and her team pulled it out of me.”
If You've Been Sitting On This For a While, You're Not Behind
You get on stages. People ask for your take before they ask for anyone else’s.
You didn’t get here waiting on anyone’s permission, and you’re not about to start.
But somewhere between the growth and whatever’s next, your brand stopped opening doors and started being the thing you explain around.
Not because you couldn’t fix it yourself. Because you’re done guessing whether you’re doing it right, and you’d rather spend your weekends on literally anything else.
That’s exactly the kind of client we build this around.
We’re not chasing volume. We’d always rather make room for the right VIP than stretch ourselves thin across too many.
What You Leave With
Your exact pathway to an elevated brand.
Brand Archetype
The persona that instantly connects your brand’s essence with your elevated audience.
Competitive Review
Where competitors stand and the clear path for your brand to lead.
Brand Positioning
The distinct space your brand can own so you stand apart, even in a crowded market.
Brand Attributes
The defining qualities that magnetize your elevated, right-fit audience.
Elevated Audience Profiles
Complete portraits of the people you’re meant to serve now, the ones aligned with your next level.
Strategic Roadmap
A clear “do this next” plan, so you can activate your elevated brand immediately.
Key Metrics
The numbers that matter most: your measurable markers of visibility, growth, and momentum.
A team that's aligned
Your leadership hears your vision come to life in the room with you, not in a recap email three weeks later.
What the Next Two Weeks Actually Look Like
Deep-Dive Sessions
We ask you things no one’s had the standing, or the nerve, to ask you in years.
Diagnostic and Synthesis
You go back to running your business, while we map out your next evolution revolution.
Brand Elevation Presentation
You get it all back: positioning, archetype, roadmap, priorities, the works.
The Investment
If the first day isn’t what you expected, or doesn’t feel useful, you get a full refund. No questions asked.
Our Clients Say...
“They were professional, and they truly care about your business. And if they don’t have the answers, they find the answers. They are the perfect partner to work with.“
“We were in talks for acquisition and our brand became an asset. Without this rebrand, those doors may never have opened.”
“Working with Left Right Labs enabled the brand to be taken completely seriously. Within about a month and a half, we were at the United Nations in New York presenting the brand.”
“We needed clarity… and Left Right Labs delivered crystal clear direction. Everything they did for us was truly exceptional.”
Frequently Asked Questions
Is this a fit if I've already done brand work before?
We specialize in rebranding and repositioning, and all our clients are working from a significant foundation already.
We’re here to dive deep into what exists, identify the strongest ways to move you forward, and go several layers deeper, so what you leave with actually lasts.
Can I bring my team?
We’d wonder why you wouldn’t. Getting their perspective in the room creates a more stable foundation to move forward on, and they need to hear this as much as you do.
How many team members can I bring?
We’ve worked with teams both big and small (our largest VIP Experience was with 20+ department heads).
For teams larger than 5, we will need to adjust the scope and timeline so everyone has a chance to be heard.
What's the difference between VIP and the Intensive?
This isn’t a lighter version of the Intensive. It’s built entirely around your specific situation, where the exercises, the focus areas, and the pace all shift based on exactly what you need, not a fixed curriculum.
VIP is just you, your team, and us, so the attention is more personalized and detailed, and the feedback comes in real time.
The Intensive puts you with a group of other founders working through the same pivot together, over three days.
Do you offer payment plans?
Payment plans are available depending on your timeline and the scope of the engagement, though the strategy phase is collected in full upfront.
Not sure if this is a fit for you?
Book a call for a no-pressure chat.
It's Time To Say It Out Loud
We work directly with a small number of founders at a time, which is exactly why this starts with a short application instead of a checkout page. Tell us where you actually are, and we’ll tell you whether now’s the moment.
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Still Sitting With It?
So Were They.
“Brand Strategy with Left Right Labs has been an exceptional experience that helped us attract an aligned audience.”
“Since our rebrand, sales have exploded. I went from embarrassed to proud… my site finally reflects the caliber of my work.”
“Their work has helped generate hundreds of thousands in sales.“
“Since Left Right Labs rebranded the business, sales have definitely started to increase… and people feel more connected with our mission.“
“They knew how to pull the gold out of every single one of us. They gave us better language for ourselves… and a brand that feels alive.”
“Not only did we walk away with a beautiful brand… but with a strategy we still go back to. The depth they go to is unreal.”