Helping People-Driven Brands Make A Genuine Human Impact

Our Philosophy

To Brand Is Human

Legacy-worthy brands aren’t all about pretty colors and photography—they’re about you and the people you serve. That’s why we build brands on psychology, long before we get to style. Deep inside minds and hearts is where brand magic is made.

Our Mission

We Call It “The Ripple Effect”

At Left Right Labs, your mission is our mission. We do what we do because we want to make as big an impact on humanity as you do (for real). We’ll never tire of launching brands and seeing them change the world for the better, one human at a time.

Power Duo
GDUSA Package Award 2023GDUSA Digital Design Award 2023
See Our Work
See Our Work

Our Approach

Bringing the best of both brains

Great branding isn’t simply a creative or strategic act—it’s both. It’s a collision of design and data, ideation and strategization, aesthetics and analysis. It’s a meeting of left brain and right brain, and we happen to have both of those in spades.

Our Style

Committed to keeping it real

We don’t hide behind fancy titles and big-agency jargon. We’re here to create real relationships with our clients and build brands real people love, so…

We’ll roll up our cardigan sleeves and get the work done.

Meet The Founders

Former bandmates who became best friends who became business partners.

(If you want the longer version of that story, just ask).

Gretchen Cawthon

The Left Brain

Focused, smart-thinking Gretchen is the innovator in our duo. A true INTJ (for all you personality test geeks out there), Gretchen began her career as a developer and has become a master of all forms of digital marketing. A Taekwondo student and massive LEGO fan, Gretchen is also the founder of Girls Can’t WHAT?, a platform for creating empowering gifts for girls.

Trina Fisher

The Right Brain

Charismatic, talk-to-anyone Trina is our creative brand visionary. An ENFJ with a background in psychology, design, and marketing, she brings more than 15 years of experience in shaping the look, messaging, and attitude of brands. When she isn’t scheming up a brand strategy or speaking on stage, you can find Trina relaxing with a mug of coffee in her hand and her hedgehog on her lap.

Did I Just See...

We work from home offices and it’s highly likely that on any given call you’ll see one of these adorable creatures hanging out in the background. Pets are family here.

Lola Jean

Official Greeter, Lap Warmer, Fitness Trainer, Alpha Female, Carrot Lover, Watch Dog


Night Watchman, Pest Control, Wheel Marathoner, Resident Acupuncturist


Doorbell Announcer, Bunny Chaser, Socialite, Ball Fetcher, Silly Puppy, Treat Finder, Snuggle Buddy

Get our brains on your brand

Schedule a call to find out how we can help you build a brand that wins over hearts and minds (and wallets).

Book Your Intro Call