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Two Brains And A Blog
Get the Left and Right Brain perspective on all things branding.
Reimagining Your Brand: From Brand Blues to Market Muse
Think of your brand as embarking on a journey through the competitive market. Sometimes it might feel unnoticed or misunderstood by your ideal customer, almost like being lost in a vast forest. Here, we will...
Is Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning Your Message for Maximum Impact
Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your...
Why AI and Branding Are Like Oil and Water: The Intuition Gap
Considering an AI for your branding needs? Let’s explore why that might be more challenging than you think. It’s a bit like expecting a calculator to understand poetry – ambitious, but not quite practical. The...
Unlocking Revenue Growth with a Strong Brand Soul
Brand Soul: More than Just a Spiritual Concept You might hear the term “Brand Soul” and think it’s reserved for meditative retreats or yoga studios, but this concept extends far beyond those boundaries. A compelling...
Answer These 3 Questions to Create Messaging That Converts
You became an entrepreneur because you want to change lives. You want to help people feel better and live better so they, too, can make this world an awesome place. But that’s not going to...
How to get exactly what you want when creating your brand
We’ve been hearing the same sad story from thought leaders who come to us looking for help with their brands. They get partway through a website project, and it goes off the rails. Eventually, the...
Beyond Aesthetics: Discovering the True Purpose of Brand Strategy
Tell a business owner they need a marketing strategy and they will always agree. They’ll immediately start talking about ad campaigns and email sequences. They’ll start spitting out product offers and more ideas than they...
Want a High-Level Affiliate Marketer to promote your brand? Check these 3 boxes.
Affiliate marketing is a great way to create an additional revenue stream in your business. However, many people struggle to get this income stream up and running effectively. We’ve helped our clients build affiliate programs...
If We Can’t Smell Your Brand, You Need to Seriously Rethink Your User Experience
A brand is nothing more than a perception.Dictionary.com defines perception as: “a single unified awareness derived from sensory processes while a stimulus is present.” In other words, your brand is not your logo and your...
We’re In Awe Of You
2020 has been a year of changes. Of shifting, and bending, and praying you don’t break. Of learning, reflecting, pushing, and embracing. It’s been a rollercoaster ride including tears of joy that our families are...
Surviving The Pandemic: Imperfect Action Is The New Done
*Names and circumstances have been modified to protect privacy.As I write this, we are entering week #3 of self-quarantine for the Coronavirus Pandemic. I live in one of the first states to issue the stay-at-home-mandate,...
How To Keep Your Holiday Email Campaign Off The Naughty List
It’s that time of year. No, I’m not talking about putting up holiday lights before Thanksgiving. I’m talking about planning your holiday email campaigns. During the 2017 holiday season, email had the highest conversion rate...