Two Brains And A Blog
Get the Left and Right Brain perspective on all things branding.
You Don’t Need A Million Followers
I’m about to say some unpopular things, but I bet you’ve already been thinking the same way. You don’t need a million followers to have a successful brand. Don’t confuse this message with being anti-social...
The Secret Tool To Increase Your Website Conversions
This tip is a “must have” for growing your business. Customer feedback is the most valuable thing you can get to improve your website. So wouldn’t it be cool if you could see over your...
Unlock the Secrets to a Powerful Brand: A Sneak Peek
Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...
7 Reasons NOT to Rebrand
Rebranding is scary. There are a lot of decisions to be made and multiple moving parts to keep track of. When clients come to us requesting a rebrand, we start with a strategy to weigh...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
My neighbor’s dog got rebranded and now I think she’s bilingual.
Shortly after we got our Boston Terrier puppy, my neighbor got a Pug puppy. They named her HarleyQuinn (Harley). She was tiny and adorable. Since I worked from home, my neighbor brought her over to...
Thanks to their (lack of) branding, I might never order again.
I had the best fajita wrap for lunch yesterday, but thanks to their branding, I might never order it again. After a long hike through the local nature preserve with our pups, my daughter suggested...
Be the tab your customers stubbornly refuse to close
When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand changes.But...
What Does Your Website Actually Do For You?
With new social platforms popping up what seems like every week now, it’s criminally easy to let your website gather dust in a forgotten corner of the internet. It’s easy because you’re not your audience...