Two Brains And A Blog
Get the Left and Right Brain perspective on all things branding.
Why You Shouldn’t Let AI Build Your Brand: It’s Not About the Data, It’s About the Story
AI is the new Wild Wild West. In the rush to automate everything, it’s tempting to let AI take over the reins of your brand. After all, AI is quick, precise, and never sleeps.But here’s...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no doubts in your customer’s mind...
When To Mix Politics With Marketing
Like it or not, your brand is already making political statements on your behalf.Brands have values. They evoke emotions. They have opinions. Some are more outspoken than others, but no brand is neutral. Your brand has a personality, and...
You Don’t Need A Million Followers
I’m about to say some unpopular things, but I bet you’ve already been thinking the same way.You don’t need a million followers to have a successful brand.Don’t confuse this message with being anti-social media.Having a...
The Secret Tool To Increase Your Website Conversions
This tip is a “must have” for growing your business.Customer feedback is the most valuable thing you can get to improve your website.So wouldn’t it be cool if you could see over your website visitor’s...
Unlock the Secrets to a Powerful Brand: A Sneak Peek
Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...
7 Reasons NOT to Rebrand
Rebranding is scary.There are a lot of decisions to be made and multiple moving parts to keep track of. When clients come to us requesting a rebrand, we start with a strategy to weigh the...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing.Early this morning on our daily walk, we took a different route.As we rounded the corner, we...
My neighbor’s dog got rebranded and now I think she’s bilingual.
Shortly after we got our Boston Terrier puppy, my neighbor got a Pug puppy.They named her HarleyQuinn (Harley).She was tiny and adorable.Since I worked from home, my neighbor brought her over to play with my...