Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
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You Had Me At Walnut…

Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
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My neighbor’s dog got rebranded and now I think she’s bilingual.

Shortly after we got our Boston Terrier puppy, my neighbor got a Pug puppy. They named her HarleyQuinn (Harley). She was tiny and adorable. Since I worked from home, my neighbor brought her over to...
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Thanks to their (lack of) branding, I might never order again.

I had the best fajita wrap for lunch yesterday, but thanks to their branding, I might never order it again. After a long hike through the local nature preserve with our pups, my daughter suggested...
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Be the tab your customers stubbornly refuse to close

When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand changes.But...
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What Does Your Website Actually Do For You?

With new social platforms popping up what seems like every week now, it’s criminally easy to let your website gather dust in a forgotten corner of the internet. It’s easy because you’re not your audience...
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Authenticity vs. AI: Why Your Personal Story Matters More Than Ever

There’s a bit of a rebel stance in the slick, algorithm-driven world of digital marketing. And it’s not the newest AI tool or some “groundbreaking” tech gimmick. It’s about something far more old school and...
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From Entrepreneur to Thought Leader: The Strategic Dive into Influence

Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...
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7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)

In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
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New Brand, Who Dis?

Picture this: You’re at the grand unveiling of your business’s rebrand, hidden behind the curtain, heart pounding, palms sweaty. It’s the moment of truth. But lurking in the back of your mind is that nagging...
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A Leprechaun’s Guide to Brand Strategy: No Luck, Just Genius

Top o’ the morning to ya! By the time you read this post, Trina and I will be traversing the hills of Ireland, immersed in the rich Irish culture and traditional foods. So pardon us...
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Unlocking the Magic of Lead Generation: The Enchanted World of Online Quizzes

In the ever-evolving realm of digital marketing, finding innovative ways to engage potential leads can often feel like a quest in a mystical forest. Among the myriad strategies lies a powerful artifact: the online quiz....
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