Two Brains And A Blog
Get the Left and Right Brain perspective on all things branding.
10 Transformative AI Prompts to Bring Your Brand Voice to Life
Your brand voice isn’t just how you sound—it’s how your audience feels when they interact with you. It’s the key to standing out in a sea of competitors and making genuine connections. But getting that...
Who Should Be Writing Your Brand Copy?
As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...
Brands on the Naughty and Nice List for 2024
Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
Why You Can’t Just ‘Netflix and Chill’ Your Way to a Great Brand
You know that feeling when someone tells you, “Oh, I heard about your business!” and your stomach drops because you have no idea what they’re about to say? That’s your brand. Whether you’ve carefully crafted...
The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)
Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...
From Wishful Branding To Real Results
When it comes to building a brand, it’s easy to fall into what we call “wishful branding.” You know, when you’ve got more goals than hours in the day and about 37 projects on your...
Make Your Next Bold Move: A Free Mini-Course to Power Up Your Brand Goals
If you’re swimming in “big ideas” and ambitious goals but not sure where to start, Strategic Brand Goals: Plan, Prioritize, and Scale with Confidence is here to help. And the best part? It’s free…for now!...
Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards
Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters
To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
A Plan Is Not A Strategy
Business owners like plans.A plan is comfortable. It’s neat. It’s predictable. But it’s not enough.A plan tells you what to do, but a strategy tells you why it matters.Plans are easy. You check boxes, follow the steps, and hope...
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal.Every business needs frameworks. Sure.But here’s the thing: not every framework is for you.When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even the side of...
Is Your Brand Built to Scale? Take the Quiz to Find Out!
Your brand should be working for you—not holding you back. In just 2 minutes, discover whether your brand is fueling your growth or slowing you down.
- Assess your brand’s clarity, consistency, and positioning
- Find out if your brand is attracting the right clients
- Get personalized insights on what’s working & what’s next