Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

New Brand, Who Dis?

Picture this: You’re at the grand unveiling of your business’s rebrand, hidden behind the curtain, heart pounding, palms sweaty. It’s the moment of truth. But lurking in the back of your mind is that nagging...
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A Leprechaun’s Guide to Brand Strategy: No Luck, Just Genius

Top o’ the morning to ya! By the time you read this post, Trina and I will be traversing the hills of Ireland, immersed in the rich Irish culture and traditional foods. So pardon us...
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Unlocking the Magic of Lead Generation: The Enchanted World of Online Quizzes

In the ever-evolving realm of digital marketing, finding innovative ways to engage potential leads can often feel like a quest in a mystical forest. Among the myriad strategies lies a powerful artifact: the online quiz....
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It’s Not You. It’s Your Brand. And It’s Fixable.

Have you ever felt like a USB trying to connect to an HDMI port? Full of potential but just not fitting in? That feeling, my friend, is Imposter Syndrome. But plot twist: the misalignment might...
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How Our 7-Figure Clients Are Winning the Marketing Game To Create Consistent Profit

In the relentless arena of marketing, the victors are those who not only craft a visionary brand strategy but also commit to its consistent execution. The playbook of our 7-figure clients isn’t filled with random...
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The Relatability Factor: Why Human Craftsmanship Trumps AI in Branding

In the era of rapid technological advancements and the rise of artificial intelligence (AI), the question of whether we still need human touch in branding may arise. After all, AI has proven itself to be...
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Reimagining Your Brand: From Brand Blues to Market Muse

Think of your brand as embarking on a journey through the competitive market. Sometimes it might feel unnoticed or misunderstood by your ideal customer, almost like being lost in a vast forest. Here, we will...
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Is Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning Your Message for Maximum Impact

Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your...
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Why AI and Branding Are Like Oil and Water: The Intuition Gap

Considering an AI for your branding needs? Let’s explore why that might be more challenging than you think. It’s a bit like expecting a calculator to understand poetry – ambitious, but not quite practical. The...
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Unlocking Revenue Growth with a Strong Brand Soul

Brand Soul: More than Just a Spiritual Concept You might hear the term “Brand Soul” and think it’s reserved for meditative retreats or yoga studios, but this concept extends far beyond those boundaries. A compelling...
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Answer These 3 Questions to Create Messaging That Converts

You became an entrepreneur because you want to change lives. You want to help people feel better and live better so they, too, can make this world an awesome place. But that’s not going to...
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How to get exactly what you want when creating your brand

We’ve been hearing the same sad story from thought leaders who come to us looking for help with their brands. They get partway through a website project, and it goes off the rails. Eventually, the...
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