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Surviving The Pandemic: Imperfect Action Is The New Done
*Names and circumstances have been modified to protect privacy.As I write this, we are entering week #3 of self-quarantine for the Coronavirus Pandemic. I live in one of the first states to issue the stay-at-home-mandate,...
How To Keep Your Holiday Email Campaign Off The Naughty List
It’s that time of year. No, I’m not talking about putting up holiday lights before Thanksgiving. I’m talking about planning your holiday email campaigns. During the 2017 holiday season, email had the highest conversion rate...
You’re Not Really Doing Marketing
You know marketing is a key part of growing your business. But most business owners are “doing marketing” all wrong and don’t even know it. Here’s a classic example we see over and over again:...
You Don’t Need a Professional Website to Convert Visitors Into Customers
One huge mistake we see business owners make online is changing their website design. Now, there’s nothing wrong with wanting a nicer, more modern look. And realistically, a website should be updated every couple of...
Real Online Marketing Results Are Not a Delusional Fairy Tale
Once upon a time, getting results with online marketing was an exercise in frustration. But with today’s tools and technology at our disposal, there’s no excuse to be guessing at what works and what doesn’t....
Online Marketing is NOT an Illusion
When I was a kid, I was obsessed with magicians. I went to shows, read books and bought all sorts of kits to learn how the tricks were done. Magicians fascinated me. But not because...
What Is a Customer Engagement Strategy and How Do You Create One?
Defining Customer Engagement Although we ARE talking about relationships here, a custoemr engagement strategy is not the kind where you “put a ring on it”. Customer engagement is mostly about touchpoints. These are small interactions...
How to GET CLEAR On Your Customer
When it comes to your customer, the clearer you can get, the easier your business will become. We know this from our own personal business journey as well as from working with our clients. We...
The True Cost of DIY Web Design
Most of our clients come to us having cobbled together a previous version of their website. They are pretty tech-savvy and with the ease of today’s drag and drop web builders, it’s pretty easy to...
How to GET CLEAR On Your Business
While traveling once, I visited a nearby Chinese restaurant. I love Chinese food and I was looking to get a warm plate of beef and broccoli over rice. That’s a pretty common dish at a...
Are These 7 Myths Stopping You From Making A Profit?
When you start to GET PAID for sharing your superpower, it’s easy to get caught up in the dollars and forget about actually making a profit. You bust your bum all year round and still...
Do you really need a web care plan?
What exactly is a web care plan and why do I need one? In speaking with business owners on a daily basis, this is probably one of the top questions we get. So your site...