Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

Beyond Aesthetics: Discovering the True Purpose of Brand Strategy

Tell a business owner they need a marketing strategy and they will always agree. They’ll immediately start talking about ad campaigns and email sequences. They’ll start spitting out product offers and more ideas than they...
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Want a High-Level Affiliate Marketer to promote your brand? Check these 3 boxes.

Affiliate marketing is a great way to create an additional revenue stream in your business. However, many people struggle to get this income stream up and running effectively. We’ve helped our clients build affiliate programs...
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If We Can’t Smell Your Brand, You Need to Seriously Rethink Your User Experience

A brand is nothing more than a perception.Dictionary.com defines perception as: “a single unified awareness derived from sensory processes while a stimulus is present.” In other words, your brand is not your logo and your...
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We’re In Awe Of You

2020 has been a year of changes. Of shifting, and bending, and praying you don’t break. Of learning, reflecting, pushing, and embracing. It’s been a rollercoaster ride including tears of joy that our families are...
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Surviving The Pandemic: Imperfect Action Is The New Done

*Names and circumstances have been modified to protect privacy.As I write this, we are entering week #3 of self-quarantine for the Coronavirus Pandemic. I live in one of the first states to issue the stay-at-home-mandate,...
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How To Keep Your Holiday Email Campaign Off The Naughty List

It’s that time of year. No, I’m not talking about putting up holiday lights before Thanksgiving. I’m talking about planning your holiday email campaigns. During the 2017 holiday season, email had the highest conversion rate...
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You’re Not Really Doing Marketing

You know marketing is a key part of growing your business. But most business owners are “doing marketing” all wrong and don’t even know it. Here’s a classic example we see over and over again:...
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You Don’t Need a Professional Website to Convert Visitors Into Customers

One huge mistake we see business owners make online is changing their website design. Now, there’s nothing wrong with wanting a nicer, more modern look. And realistically, a website should be updated every couple of...
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Real Online Marketing Results Are Not a Delusional Fairy Tale

Once upon a time, getting results with online marketing was an exercise in frustration. But with today’s tools and technology at our disposal, there’s no excuse to be guessing at what works and what doesn’t....
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Online Marketing is NOT an Illusion

When I was a kid, I was obsessed with magicians. I went to shows, read books and bought all sorts of kits to learn how the tricks were done. Magicians fascinated me. But not because...
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What Is a Customer Engagement Strategy and How Do You Create One?

Defining Customer Engagement Although we ARE talking about relationships here, a custoemr engagement strategy is not the kind where you “put a ring on it”. Customer engagement is mostly about touchpoints. These are small interactions...
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How to GET CLEAR On Your Customer

When it comes to your customer, the clearer you can get, the easier your business will become. We know this from our own personal business journey as well as from working with our clients. We...
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