Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters

To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...

A Plan Is Not A Strategy

Business owners like plans. A plan is comfortable. It’s neat. It’s predictable. But it’s not enough. A plan tells you what to do, but a strategy tells you why it matters. Plans are easy. You check boxes,...

Are You Using The Wrong Tool To Build Your Brand?

Not all frameworks are created equal. Every business needs frameworks. Sure. But here’s the thing: not every framework is for you. When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even...

Why You Shouldn’t Let AI Build Your Brand: It’s Not About the Data, It’s About the Story

AI is the new Wild Wild West. In the rush to automate everything, it’s tempting to let AI take over the reins of your brand. After all, AI is quick, precise, and never sleeps. But...

Consistent branding increases your revenue by up to 23%

But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no...

When To Mix Politics With Marketing

Like it or not, your brand is already making political statements on your behalf. Brands have values. They evoke emotions. They have opinions. Some are more outspoken than others, but no brand is neutral. Your...

You Don’t Need A Million Followers

I’m about to say some unpopular things, but I bet you’ve already been thinking the same way. You don’t need a million followers to have a successful brand. Don’t confuse this message with being anti-social...

The Secret Tool To Increase Your Website Conversions

This tip is a “must have” for growing your business. Customer feedback is the most valuable thing you can get to improve your website. So wouldn’t it be cool if you could see over your...

Unlock the Secrets to a Powerful Brand: A Sneak Peek

Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...

7 Reasons NOT to Rebrand

Rebranding is scary. There are a lot of decisions to be made and multiple moving parts to keep track of. When clients come to us requesting a rebrand, we start with a strategy to weigh...

I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....

You Had Me At Walnut…

Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...

You’re Not “Rebranding”...

You’re Becoming Who You Were Always Meant to Be.

You’ve built something real. You’re trusted. Respected. A force in your space.

But your brand?

It’s still playing catch-up to the leader you’ve become. That’s where your Brand Leadership Style comes in.

It’s your power move… the lens that helps you lead with presence, purpose, and zero second-guessing.

Take the quiz to uncover your leadership archetype and learn how to align your brand with the bold, brilliant you that’s been there all along.

Because this isn’t a reinvention.

It’s a reckoning.

Discover Your Brand Leadership Style