Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

Happy Merry Everything!

Welcome to that time of year where every mailing list you’ve ever subscribed to sends you a “Merry” or Happy” email that basically does nothing but offer a pretty photo and a warm, fuzzy greeting....
Read More

What do your customers really want?

Have you ever wanted to dive deep into the mind of your customers and find out what they really want? Wouldn’t it be nice to just wave a magic wand and have your web site...
Read More

Can your customers find you on a map?

The worst thing you can encounter in a day is a frustrated client who just wasted their time and gas driving around to find your business. And those are just the people who were persistent...
Read More

If you’re not doing this, your online business is destined to fail

Ask any marketing expert and they will tell you there is one very important metric by which the success of an online business can be measured. It’s something everyone uses and it’s not going away. The...
Read More

Do you have a Signature Entrée?

There you are minding your own business on a beautiful sunny day when all of a sudden your phone rings. You pick it up and the voice on the other end is asking THAT question....
Read More

What makes people click on your link in search results?

Ok so you’ve finally got a good ranking in Google. Now what? Put your chef hat on… we’re going to optimize your search listings! There you are at the top of the page with 9 other sites...
Read More

What is a Mobile Responsive Web Site?

The buzzword “mobile responsive” gets thrown around more than a hand-tossed pizza crust these days. But what the heck does it mean? Today we’ll explain what a mobile responsive web site is and how to...
Read More

Creating confirmation pages that convert

If you use a double opt-in, chances are you have a confirmation page set up on your web site. We’ve seen a lot of really boring confirmation pages. They usually go something like this: “Yada...
Read More

Double or Single Opt-In: The Pros and Cons

With a “Single” opt-in, your visitor gets subscribed to your list instantly and gains immediate access to your Freemium (if you have one) when they enter their email. For a “Double” opt-in, the visitor goes...
Read More

These domain name tips could double your traffic

When you type in your URL, do you start with www? Do your customers? Did you know that the www isn’t even necessary? You probably already knew that but did you know it’s still important...
Read More

Save Time by Automating Your Newsletter

Newsletters are a great way to keep in touch with your customers and bring them back to your website for promotions and informative news.  Using simple web technology, newsletters can become an extension of your...
Read More

Friendly Forms: A Key to Good Communication

Just about every web site these days has at least one form typically created for the customer to contact the company.  To maintain lasting relationships with your site visitors and keep good communication flowing, a...
Read More