Shortly after we got our Boston Terrier puppy, my neighbor got a Pug puppy.
They named her HarleyQuinn (Harley).
Since I worked from home, my neighbor brought her over to play with my Boston, Sundae, every weekday while she went to work.
One day Trina came over, picked up little Harley, and, in true brand strategist fashion, said “What a cute puppy nugget!”
And that was all it took…
Harley had been rebranded as “Nugget”.
Which also morphed into Nuggy Nugs, Nugga Nugga, and Nug-Nug.
Mostly we just call her Nugs.
And it stuck…
At our house… she was “Nugs”.
But when she went home… she was “Harley”.
She responds to both names (which is why we joke that she’s
bilingual).
Two separate homes… same little diva personality.
It’s like that with established, memorable brands.
They all have nicknames.
I bet you know exactly who I’m thinking of when I say Mickey D’s, Wally World, Dunkin’ or Tarjay.
Same products and services… with a catchy nickname we all know and use.
Our clients refer to us as “LRL” now.
I can’t even remember who started it.
Does your brand have a nickname?
Maybe it should.