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Where Left-Brain Plans and Right-Brain Dreams Collide

Unlock the Secrets to a Powerful Brand: A Sneak Peek

Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...
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I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
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You Had Me At Walnut…

Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
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My neighbor’s dog got rebranded and now I think she’s bilingual.

Shortly after we got our Boston Terrier puppy, my neighbor got a Pug puppy. They named her HarleyQuinn (Harley). She was tiny and adorable. Since I worked from home, my neighbor brought her over to...
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Be the tab your customers stubbornly refuse to close

When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand changes.But...
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From Entrepreneur to Thought Leader: The Strategic Dive into Influence

Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...
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7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)

In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
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New Brand, Who Dis?

Picture this: You’re at the grand unveiling of your business’s rebrand, hidden behind the curtain, heart pounding, palms sweaty. It’s the moment of truth. But lurking in the back of your mind is that nagging...
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A Leprechaun’s Guide to Brand Strategy: No Luck, Just Genius

Top o’ the morning to ya! By the time you read this post, Trina and I will be traversing the hills of Ireland, immersed in the rich Irish culture and traditional foods. So pardon us...
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It’s Not You. It’s Your Brand. And It’s Fixable.

Have you ever felt like a USB trying to connect to an HDMI port? Full of potential but just not fitting in? That feeling, my friend, is Imposter Syndrome. But plot twist: the misalignment might...
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How Our 7-Figure Clients Are Winning the Marketing Game To Create Consistent Profit

In the relentless arena of marketing, the victors are those who not only craft a visionary brand strategy but also commit to its consistent execution. The playbook of our 7-figure clients isn’t filled with random...
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The Relatability Factor: Why Human Craftsmanship Trumps AI in Branding

In the era of rapid technological advancements and the rise of artificial intelligence (AI), the question of whether we still need human touch in branding may arise. After all, AI has proven itself to be...
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