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Where Left-Brain Metrics and Right-Brain Magnetism Make It Rain

I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
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You Had Me At Walnut…

Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
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Be the tab your customers stubbornly refuse to close

When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand changes.But...
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What Does Your Website Actually Do For You?

With new social platforms popping up what seems like every week now, it’s criminally easy to let your website gather dust in a forgotten corner of the internet. It’s easy because you’re not your audience...
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From Entrepreneur to Thought Leader: The Strategic Dive into Influence

Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...
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7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)

In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
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Unlocking the Magic of Lead Generation: The Enchanted World of Online Quizzes

In the ever-evolving realm of digital marketing, finding innovative ways to engage potential leads can often feel like a quest in a mystical forest. Among the myriad strategies lies a powerful artifact: the online quiz....
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How Our 7-Figure Clients Are Winning the Marketing Game To Create Consistent Profit

In the relentless arena of marketing, the victors are those who not only craft a visionary brand strategy but also commit to its consistent execution. The playbook of our 7-figure clients isn’t filled with random...
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Reimagining Your Brand: From Brand Blues to Market Muse

Think of your brand as embarking on a journey through the competitive market. Sometimes it might feel unnoticed or misunderstood by your ideal customer, almost like being lost in a vast forest. Here, we will...
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Is Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning Your Message for Maximum Impact

Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your...
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Unlocking Revenue Growth with a Strong Brand Soul

Brand Soul: More than Just a Spiritual Concept You might hear the term “Brand Soul” and think it’s reserved for meditative retreats or yoga studios, but this concept extends far beyond those boundaries. A compelling...
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Want a High-Level Affiliate Marketer to promote your brand? Check these 3 boxes.

Affiliate marketing is a great way to create an additional revenue stream in your business. However, many people struggle to get this income stream up and running effectively. We’ve helped our clients build affiliate programs...
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