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How to Make AI Feel More Human (and Why It Matters for Your Brand)

Would your customer rather talk to your AI… or to you?If the answer is still “you,” then you’re not alone.I’m not anti-AI. In fact, I use it to power about 60-70% of my business. It’s...

10 Transformative AI Prompts to Bring Your Brand Voice to Life

Your brand voice isn’t just how you sound—it’s how your audience feels when they interact with you. It’s the key to standing out in a sea of competitors and making genuine connections. But getting that...

Why You Can’t Just ‘Netflix and Chill’ Your Way to a Great Brand

You know that feeling when someone tells you, “Oh, I heard about your business!” and your stomach drops because you have no idea what they’re about to say? That’s your brand. Whether you’ve carefully crafted...

When To Mix Politics With Marketing

Like it or not, your brand is already making political statements on your behalf.Brands have values. They evoke emotions. They have opinions. Some are more outspoken than others, but no brand is neutral. Your brand has a personality, and...

The Secret Tool To Increase Your Website Conversions

This tip is a “must have” for growing your business.Customer feedback is the most valuable thing you can get to improve your website.So wouldn’t it be cool if you could see over your website visitor’s...

7 Reasons NOT to Rebrand

Rebranding is scary.There are a lot of decisions to be made and multiple moving parts to keep track of. When clients come to us requesting a rebrand, we start with a strategy to weigh the...

Is Your Brand As Strong As You Think? Put It to the Test!

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