- Left Right Labs -
Rebranding Optimum EFX, with a focus on World-Class Performance, has given them a competitive edge with products that stand out in the marketplace, and a user-friendly eCommerce website that converts.
With over 30 years of experience working with high-performance athletes, Ian knew his supplements were being used by world-class competitors.
These men and women are constantly in the spotlight and his Optimum EFX supplements are fueling them through every game, meeting, and interview.
This was the inspiration for the new Optimum EFX logo. A clean set of rings to mimic that spotlight and a sharp, efficient font to represent the precision and drive of the athletes.
Ready to elevate his brand, Ian approached Left Right Labs to breathe new life into his brand strategy, product packaging, messaging, e-commerce design, and development.
Product Packaging Design
Social Media Imagery
UX Strategy and Design
A streamlined user-experience was a top priority for Optimum EFX.
From the home page to the checkout, we made sure the sales path was clearly marked and easy for the customers to find what they need and pay quickly.
We also added a subscription model so repeat customers could save time and money.
When we first met with Ian, he described his brand as "a little dusty".
It was critical that his new website looked professional and become a force to be reckoned with among his competitors.
We rebuilt the site from the ground up, creating a clean and bright site that connects directly with the Optimum EFX customer both visually and with the messaging on every page.
Ian now has a site he's proud to share and represents his world-class professionalism.
When it comes to supplements, having a proven product like Optimum EFX brings a lot of brand equity to the table.
To attract new customers, the product packaging needs to speak for itself and stand out in a sea of other supplements.
The new, brighter colors combined with images of the ingredients, and the new logo, make the Optimum EFX packaging as powerful as the product inside.
Most of Optimum EFX's prime users are pro athletes and younger people who spend a great deal of time on social media.
With the rebrand, Left Right Labs created social media images that are more reflective of the current audience and the types of sports they participate in.
We also helped create more content with a purpose rather than constant promotions.
The result has been more visually stunning content and an increase in engagement.