Branding

7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)

In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
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Is Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning Your Message for Maximum Impact

Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your...
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Why AI and Branding Are Like Oil and Water: The Intuition Gap

Considering an AI for your branding needs? Let’s explore why that might be more challenging than you think. It’s a bit like expecting a calculator to understand poetry – ambitious, but not quite practical. The...
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How to Stop Struggling With Your Nutrition Business

The Struggle Is Real Christine Roseberry “I just want to help people and make money. Is that too much to ask?!?” We’ve met so many Nutrition Businesses that face this same question every day. Chances are...
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The Myth of “Fake it til you make it”

You can’t be an online personality without being hit over the head at some point with the “fake it til you make it” mantra. The myth goes something like this… if you act a certain way, dress...
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Razor Hybrid Fitness: From 0 To 922

Client Brief Ben Booker came to us with a brand new piece of fitness equipment he had developed and used to win Bodybuilding.com’s BodySpace competition. He knew nothing about online marketing but knew he needed to put...
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New York Ad Council: Branding Makeover

Client Brief The New York Ad Council came to us wanting to update their company blog called “Adlibbing”. Their previous design came from a pre-made template and they were looking for a way to brighten the...
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Creating an Exceptional “About” Page

Your About page is one of the most visited pages on your web site. In fact, when a visitor is new to your site and likes what they see, it’s usually one of the first...
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