Your brand voice isn’t just how you sound—it’s how your audience feels when they interact with you. It’s the key to standing out in a sea of competitors and making genuine connections. But getting that voice just right? That’s where many brands stumble.
Here’s the good news: AI can help. By leveraging smart, intentional prompts, you can unlock a treasure trove of ideas that bring your brand’s voice to life. Whether you’re crafting website copy, blog posts, or TikTok captions, AI prompts are a tool you don’t want to overlook.
Why AI Prompts are Your New Best Friend
AI tools thrive on clear instructions. When you give them a thoughtful prompt, they can deliver ideas and content tailored to your brand’s unique vibe. Think of prompts as the bridge between your brand’s vision and compelling messaging that resonates with your audience.
But the magic isn’t just in using AI—it’s in understanding how to guide it. The prompts you use are everything. Let’s start with a few examples you can test right now.
Use These Actionable AI Prompts to Refine Your Brand’s Tone, Story, and Connection with Your Audience.
- For Defining Your Brand Personality: “Imagine my brand as a person who is meeting their ideal client at a networking event. Write a detailed description of how they would introduce themselves, including their tone of voice, the way they carry themselves, and what they would talk about to make a meaningful connection. My brand is a premium wellness company catering to busy professionals who prioritize self-care but are short on time. It should balance calm authority with an approachable, empathetic vibe.”
- For Social Media Captions: “Write three Instagram captions for a small-batch candle company that uses eco-friendly soy wax and natural essential oils. Each caption should evoke a sensory experience (e.g., the warmth of candlelight or the aroma of lavender). Include one caption that tells a behind-the-scenes story about how the candles are made, one that invites followers to share their favorite relaxation rituals, and one that offers a limited-time discount with a playful call-to-action.”
- For Email Subject Lines: “Create five email subject lines for a fitness coach launching a free, 7-day at-home fitness challenge designed for busy parents. The subject lines should grab attention by highlighting quick wins (e.g., ‘15 Minutes to More Energy!’), create a sense of urgency (e.g., ‘Sign Up Before Spots Are Gone’), and appeal to the desire for balance (e.g., ‘Workouts That Fit Into Your Life’). Focus on making them motivational while addressing the time-crunch reality of the target audience.”
- For Blog Intros: “Write a blog introduction for a post titled ‘5 Morning Rituals to Transform Your Productivity.’ Begin with a relatable opening scenario, like waking up feeling overwhelmed or hitting the snooze button too many times. Transition into how small, intentional rituals can reset your mindset and help you start the day with focus and energy. Conclude the intro by inviting readers to discover simple, science-backed strategies they can implement immediately.”
- For Storytelling: “Write a compelling origin story for a third-generation family-owned bakery transitioning to online sales. Start with a vivid anecdote about the founder’s grandmother waking up at dawn to bake her first signature loaf, then transition to the founder’s decision to continue the tradition in the digital era. Use sensory language to describe the bakery’s most iconic products and emphasize how the move online allows them to share their legacy with customers across the country. Close with a heartfelt call to experience the love baked into every order.”
- For Testimonials: “Revamp this customer testimonial for a luxury spa: ‘It was great, I’ll be back.’ Expand it to include sensory details that reflect the spa’s high-end experience, like ‘From the calming herbal tea served upon arrival to the heated massage table that melted away all my tension, every detail was perfection. I left feeling completely renewed and already booked my next visit.’ Capture the emotion and exclusivity of the experience in a way that resonates with potential clients.”
- For Product Descriptions: “Write a detailed product description for a travel backpack tailored for remote workers. Highlight its sleek design, eco-friendly materials, and features like a padded laptop compartment, anti-theft zippers, and USB charging port. Speak directly to the user’s lifestyle, describing scenarios like seamlessly transitioning from a coworking space to a weekend hike. The tone should be professional and aspirational, positioning the product as the ultimate companion for modern, on-the-go professionals.”
- For Website Taglines: “Generate five tagline options for a boutique interior design studio that creates minimalist yet functional spaces. Ensure the taglines reflect sophistication and clarity, appealing to urban professionals who value simplicity and style. Examples might include: ‘Where Minimalism Meets Meaning,’ ‘Designed for Living Beautifully,’ or ‘Spaces That Work as Hard as You Do.’ Focus on expressing the transformative impact of the studio’s designs on daily life.”
- For FAQs: “Write a thoughtful FAQ response for a digital course provider addressing the concern, ‘What if I can’t finish the course on time?’ Include a warm, empathetic tone that reassures the customer, explains the course’s flexible, self-paced nature, and offers additional options like lifetime access or bonus resources to help them stay on track. Conclude with an encouraging message about their potential for growth and success.”
- For Launch Announcements: “Draft a launch announcement for a subscription box that delivers artisan-crafted goods from around the world. Begin by painting a picture of what it feels like to open the box (e.g., ‘Imagine unwrapping handwoven scarves from Morocco or sipping single-origin coffee from Colombia’). Emphasize the unique stories behind the products and the artisans who made them, positioning the subscription as both a treat and a way to support global craftsmanship. End with a strong call-to-action that creates urgency, such as ‘Order by [date] to get our exclusive first edition box.’”
Take the Guesswork Out: Join Brand Soul
If crafting the perfect prompts (or even figuring out your brand voice) feels overwhelming, we’ve got your back. Our Brand Soul workshop dives deep into uncovering your brand’s unique essence—its tone, values, and personality. With that foundation, you’ll have the confidence to create prompts (and content) that connect deeply with your audience.
Your brand voice is too important to wing it. Let’s build something unforgettable together.
