Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

From Wishful Branding To Real Results

When it comes to building a brand, it’s easy to fall into what we call “wishful branding.” You know, when you’ve got more goals than hours in the day and about 37 projects on your...

Make Your Next Bold Move: A Free Mini-Course to Power Up Your Brand Goals

If you’re swimming in “big ideas” and ambitious goals but not sure where to start, Strategic Brand Goals: Plan, Prioritize, and Scale with Confidence is here to help. And the best part? It’s free…for now!...

Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards

Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...

The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters

To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...

A Plan Is Not A Strategy

Business owners like plans.A plan is comfortable. It’s neat. It’s predictable. But it’s not enough.A plan tells you what to do, but a strategy tells you why it matters.Plans are easy. You check boxes, follow the steps, and hope...

Are You Using The Wrong Tool To Build Your Brand?

Not all frameworks are created equal.Every business needs frameworks. Sure.But here’s the thing: not every framework is for you.When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even the side of...

Why You Shouldn’t Let AI Build Your Brand: It’s Not About the Data, It’s About the Story

AI is the new Wild Wild West. In the rush to automate everything, it’s tempting to let AI take over the reins of your brand. After all, AI is quick, precise, and never sleeps.But here’s...

Consistent branding increases your revenue by up to 23%

But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no doubts in your customer’s mind...

When To Mix Politics With Marketing

Like it or not, your brand is already making political statements on your behalf.Brands have values. They evoke emotions. They have opinions. Some are more outspoken than others, but no brand is neutral. Your brand has a personality, and...

You Don’t Need A Million Followers

I’m about to say some unpopular things, but I bet you’ve already been thinking the same way.You don’t need a million followers to have a successful brand.Don’t confuse this message with being anti-social media.Having a...

The Secret Tool To Increase Your Website Conversions

This tip is a “must have” for growing your business.Customer feedback is the most valuable thing you can get to improve your website.So wouldn’t it be cool if you could see over your website visitor’s...

Unlock the Secrets to a Powerful Brand: A Sneak Peek

Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...

What's Your Brand's Secret Sauce?

Ever wondered why some brands feel magnetic while others blend into the background?

It’s all about your Brand Archetype—the hidden personality that shapes how people connect with your brand.

Are you a fearless Explorer, a bold Outlaw, a nurturing Caregiver, or maybe a playful Jester?

Take our quick, fun quiz to uncover your brand’s archetype and learn how to instantly boost your marketing and attract your ideal customers.

Discover Your Brand Archetype