Two Brains And A Blog
Get the Left and Right Brain perspective on all things branding.
Unlock the Secrets to a Powerful Brand: A Sneak Peek
Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...
7 Reasons NOT to Rebrand
Rebranding is scary.There are a lot of decisions to be made and multiple moving parts to keep track of. When clients come to us requesting a rebrand, we start with a strategy to weigh the...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing.Early this morning on our daily walk, we took a different route.As we rounded the corner, we...
My neighbor’s dog got rebranded and now I think she’s bilingual.
Shortly after we got our Boston Terrier puppy, my neighbor got a Pug puppy.They named her HarleyQuinn (Harley).She was tiny and adorable.Since I worked from home, my neighbor brought her over to play with my...
Thanks to their (lack of) branding, I might never order again.
I had the best fajita wrap for lunch yesterday, but thanks to their branding, I might never order it again.After a long hike through the local nature preserve with our pups, my daughter suggested a...
Be the tab your customers stubbornly refuse to close
When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update.Because those are the first things customers will notice when a brand changes.But what...
What Does Your Website Actually Do For You?
With new social platforms popping up what seems like every week now, it’s criminally easy to let your website gather dust in a forgotten corner of the internet. It’s easy because you’re not your audience...
Authenticity vs. AI: Why Your Personal Story Matters More Than Ever
There’s a bit of a rebel stance in the slick, algorithm-driven world of digital marketing. And it’s not the newest AI tool or some “groundbreaking” tech gimmick. It’s about something far more old school and...
From Entrepreneur to Thought Leader: The Strategic Dive into Influence
Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...