Two Brains And A Blog
Get the Left and Right Brain perspective on all things branding.
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal.Every business needs frameworks. Sure.But here’s the thing: not every framework is for you.When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even the side of...
Why You Shouldn’t Let AI Build Your Brand: It’s Not About the Data, It’s About the Story
AI is the new Wild Wild West. In the rush to automate everything, it’s tempting to let AI take over the reins of your brand. After all, AI is quick, precise, and never sleeps.But here’s...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no doubts in your customer’s mind...
When To Mix Politics With Marketing
Like it or not, your brand is already making political statements on your behalf.Brands have values. They evoke emotions. They have opinions. Some are more outspoken than others, but no brand is neutral. Your brand has a personality, and...
You Don’t Need A Million Followers
I’m about to say some unpopular things, but I bet you’ve already been thinking the same way.You don’t need a million followers to have a successful brand.Don’t confuse this message with being anti-social media.Having a...
The Secret Tool To Increase Your Website Conversions
This tip is a “must have” for growing your business.Customer feedback is the most valuable thing you can get to improve your website.So wouldn’t it be cool if you could see over your website visitor’s...
Unlock the Secrets to a Powerful Brand: A Sneak Peek
Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...
7 Reasons NOT to Rebrand
Rebranding is scary.There are a lot of decisions to be made and multiple moving parts to keep track of. When clients come to us requesting a rebrand, we start with a strategy to weigh the...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing.Early this morning on our daily walk, we took a different route.As we rounded the corner, we...
Is Your Brand Built to Scale? Take the Quiz to Find Out!
Your brand should be working for you—not holding you back. In just 60 seconds, discover whether your brand is fueling your growth or slowing you down.
- Assess your brand’s clarity, consistency, and positioning
- Find out if your brand is attracting the right clients
- Get personalized insights on what’s working & what’s next