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Where Left-Brain Plans and Right-Brain Dreams Collide

What If Your Brand Has More Than One Archetype?

You’ve taken the quiz. You’ve uncovered your brand’s primary archetype. Maybe you’re a bold Hero, a nurturing Caregiver, or a visionary Creator. That insight alone probably gave you a serious “ah-ha!” moment.But here’s the twist:...
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How to Make AI Feel More Human (and Why It Matters for Your Brand)

Would your customer rather talk to your AI… or to you?If the answer is still “you,” then you’re not alone.I’m not anti-AI. In fact, I use it to power about 60-70% of my business. It’s...
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10 Ways to Make Your Business Recession-Proof

Tough times don’t have to mean tough luck. The strongest businesses don’t just survive economic downturns… they thrive through them.If you want your business to withstand uncertainty, you need a brand that is unshakable, adaptable,...
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Your Brand is a Story… But Does Anyone Want to Read It?

I don’t finish every book I read. In fact, I abandon a lot of them. Some start strong but fizzle out. Others are just plain boring. And then there are the ones that are so...
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Is Your Brand Holding You Back? 5 Signs It’s Time for a Change

Your business is growing, evolving, and reaching new levels of success… but does your brand still reflect where you are today? If you’ve ever felt disconnected from your brand or hesitant to send people to...
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Why Marketing Feels Exhausting (And How to Fix It)

If marketing feels like a never-ending struggle, it’s not you—it’s your brand.Ever feel like you’re constantly chasing clients, pushing out content, and trying to keep up with every marketing trend—only to see little return on...
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Who Should Be Writing Your Brand Copy?

As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...
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Brands on the Naughty and Nice List for 2024

Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
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From Wishful Branding To Real Results

When it comes to building a brand, it’s easy to fall into what we call “wishful branding.” You know, when you’ve got more goals than hours in the day and about 37 projects on your...
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Make Your Next Bold Move: A Free Mini-Course to Power Up Your Brand Goals

If you’re swimming in “big ideas” and ambitious goals but not sure where to start, Strategic Brand Goals: Plan, Prioritize, and Scale with Confidence is here to help. And the best part? It’s free…for now!...
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Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards

Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
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The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters

To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
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Ultimate Rebrand Planner

Is Your Brand As Strong As You Think? Put It to the Test!

Most brands miss key opportunities without even realizing it.

In just 60 seconds, find out if your brand is truly built to last—or if it’s time for a game plan.

  • Discover hidden brand weaknesses that might be costing you clients
  • Get a brand clarity score & expert insights in minutes
  • Find out how to future-proof your brand for long-term success
Take The Quiz