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Where Left-Brain Plans and Right-Brain Dreams Collide
Brands on the Naughty and Nice List for 2024
Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
From Wishful Branding To Real Results
When it comes to building a brand, it’s easy to fall into what we call “wishful branding.” You know, when you’ve got more goals than hours in the day and about 37 projects on your...
Make Your Next Bold Move: A Free Mini-Course to Power Up Your Brand Goals
If you’re swimming in “big ideas” and ambitious goals but not sure where to start, Strategic Brand Goals: Plan, Prioritize, and Scale with Confidence is here to help. And the best part? It’s free…for now!...
Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards
Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters
To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
A Plan Is Not A Strategy
Business owners like plans.A plan is comfortable. It’s neat. It’s predictable. But it’s not enough.A plan tells you what to do, but a strategy tells you why it matters.Plans are easy. You check boxes, follow the steps, and hope...
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal.Every business needs frameworks. Sure.But here’s the thing: not every framework is for you.When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even the side of...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no doubts in your customer’s mind...
Unlock the Secrets to a Powerful Brand: A Sneak Peek
Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...