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Where Left-Brain Plans and Right-Brain Dreams Collide
Answer These 3 Questions to Create Messaging That Converts
You became an entrepreneur because you want to change lives. You want to help people feel better and live better so they, too, can make this world an awesome place. But that’s not going to...
How to get exactly what you want when creating your brand
We’ve been hearing the same sad story from thought leaders who come to us looking for help with their brands. They get partway through a website project, and it goes off the rails. Eventually, the...
Beyond Aesthetics: Discovering the True Purpose of Brand Strategy
Tell a business owner they need a marketing strategy and they will always agree. They’ll immediately start talking about ad campaigns and email sequences. They’ll start spitting out product offers and more ideas than they...
If We Can’t Smell Your Brand, You Need to Seriously Rethink Your User Experience
A brand is nothing more than a perception.Dictionary.com defines perception as: “a single unified awareness derived from sensory processes while a stimulus is present.” In other words, your brand is not your logo and your...
We’re In Awe Of You
2020 has been a year of changes. Of shifting, and bending, and praying you don’t break. Of learning, reflecting, pushing, and embracing. It’s been a rollercoaster ride including tears of joy that our families are...
Surviving The Pandemic: Imperfect Action Is The New Done
*Names and circumstances have been modified to protect privacy.As I write this, we are entering week #3 of self-quarantine for the Coronavirus Pandemic. I live in one of the first states to issue the stay-at-home-mandate,...
How To Keep Your Holiday Email Campaign Off The Naughty List
It’s that time of year. No, I’m not talking about putting up holiday lights before Thanksgiving. I’m talking about planning your holiday email campaigns. During the 2017 holiday season, email had the highest conversion rate...
You’re Not Really Doing Marketing
You know marketing is a key part of growing your business. But most business owners are “doing marketing” all wrong and don’t even know it. Here’s a classic example we see over and over again:...
Real Online Marketing Results Are Not a Delusional Fairy Tale
Once upon a time, getting results with online marketing was an exercise in frustration. But with today’s tools and technology at our disposal, there’s no excuse to be guessing at what works and what doesn’t....
Online Marketing is NOT an Illusion
When I was a kid, I was obsessed with magicians. I went to shows, read books and bought all sorts of kits to learn how the tricks were done. Magicians fascinated me. But not because...
What Is a Customer Engagement Strategy and How Do You Create One?
Defining Customer Engagement Although we ARE talking about relationships here, a custoemr engagement strategy is not the kind where you “put a ring on it”. Customer engagement is mostly about touchpoints. These are small interactions...