Blending in is easy. Breaking through takes leadership. What’s your style?

GET NOTICED

Where Left-Brain Precision Meets Right-Brain Wow Factor

Beyond Email: 10 Places Your Brand Voice Should Be Showing Up in AI

AI is reshaping how brands connect. But if your AI tools aren’t speaking your language, they’re diluting your brand. Most entrepreneurs pour their brand voice into emails, but stop there. And your audience? They interact...
Read More

Brains, Balance, and the Buy-In: How Smart Brands Use Emotion and Data to Win Hearts and Wallets

Let’s be honest—most brands are lopsided. They either bury you in data with zero emotional connection or tug your heartstrings without backing it up with substance. If your brand is leaning too hard into one...
Read More

Look the Part, Lose the Sale: Why Pretty Isn’t Enough to Get You Noticed

Let’s bust the myth right now: just launching a pretty website doesn’t mean anyone’s going to care. In this episode, Gretchen breaks down what getting noticed actually means—and spoiler alert, it’s not about fonts and...
Read More

Why You Shouldn’t Be the One Picking Your Brand Colors (Yes, Even If You’re the CEO)

When we say that a brand is bigger than its logo, fonts, or colors, we mean it. But let’s be honest… those visual elements do matter. They carry emotion, set the tone, and invite people...
Read More

Stop Hiding in Plain Sight: Get Noticed Without Losing Your Brand Soul

So you’re ready to get noticed. Eyes on you, spotlight shining, audience leaning in. But here’s the truth bomb no one tells you: visibility without clarity is a brand liability. If you haven’t taken the...
Read More

What Kind of Brand Leader Are You?

Hint: It’s Got Nothing to Do With Your Job Title. Brand leadership isn’t about calling the shots or being the loudest person in the room. It’s about how you show up… how you make decisions…...
Read More

How to Make AI Feel More Human (and Why It Matters for Your Brand)

Would your customer rather talk to your AI… or to you? If the answer is still “you,” then you’re not alone. I’m not anti-AI. In fact, I use it to power about 60-70% of my...
Read More

10 Ways to Make Your Business Recession-Proof

Tough times don’t have to mean tough luck. The strongest businesses don’t just survive economic downturns… they thrive through them. If you want your business to withstand uncertainty, you need a brand that is unshakable,...
Read More

The Silent Brand Killer: How Inconsistency is Sabotaging Your Credibility

Ever wondered why some brands just feel so reliable, trustworthy, and magnetic? Here’s a secret: it’s not just about what they say… it’s about how consistently they say it. If your website, emails, and social...
Read More

Why Marketing Feels Exhausting (And How to Fix It)

If marketing feels like a never-ending struggle, it’s not you—it’s your brand. Ever feel like you’re constantly chasing clients, pushing out content, and trying to keep up with every marketing trend—only to see little return...
Read More

Who Should Be Writing Your Brand Copy?

As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...
Read More

Brands on the Naughty and Nice List for 2024

Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
Read More
Ultimate Rebrand Planner

Is Your Brand As Strong As You Think? Put It to the Test!

Most brands miss key opportunities without even realizing it.

In just 60 seconds, find out if your brand is truly built to last—or if it’s time for a game plan.

  • Discover hidden brand weaknesses that might be costing you clients
  • Get a brand clarity score & expert insights in minutes
  • Find out how to future-proof your brand for long-term success
Take The Quiz