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Where Left-Brain Precision Meets Right-Brain Wow Factor
Why Marketing Feels Exhausting (And How to Fix It)
If marketing feels like a never-ending struggle, it’s not you—it’s your brand.Ever feel like you’re constantly chasing clients, pushing out content, and trying to keep up with every marketing trend—only to see little return on...
Who Should Be Writing Your Brand Copy?
As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...
Brands on the Naughty and Nice List for 2024
Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)
Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...
Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards
Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters
To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal.Every business needs frameworks. Sure.But here’s the thing: not every framework is for you.When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even the side of...
Why You Shouldn’t Let AI Build Your Brand: It’s Not About the Data, It’s About the Story
AI is the new Wild Wild West. In the rush to automate everything, it’s tempting to let AI take over the reins of your brand. After all, AI is quick, precise, and never sleeps.But here’s...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no doubts in your customer’s mind...
You Don’t Need A Million Followers
I’m about to say some unpopular things, but I bet you’ve already been thinking the same way.You don’t need a million followers to have a successful brand.Don’t confuse this message with being anti-social media.Having a...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...
Is Your Brand Built to Scale? Take the Quiz to Find Out!
Your brand should be working for you—not holding you back. In just 60 seconds, discover whether your brand is fueling your growth or slowing you down.
- Assess your brand’s clarity, consistency, and positioning
- Find out if your brand is attracting the right clients
- Get personalized insights on what’s working & what’s next