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Where Left-Brain Precision Meets Right-Brain Wow Factor

I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
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You Had Me At Walnut…

Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
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Thanks to their (lack of) branding, I might never order again.

I had the best fajita wrap for lunch yesterday, but thanks to their branding, I might never order it again. After a long hike through the local nature preserve with our pups, my daughter suggested...
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Be the tab your customers stubbornly refuse to close

When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand changes.But...
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Authenticity vs. AI: Why Your Personal Story Matters More Than Ever

There’s a bit of a rebel stance in the slick, algorithm-driven world of digital marketing. And it’s not the newest AI tool or some “groundbreaking” tech gimmick. It’s about something far more old school and...
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From Entrepreneur to Thought Leader: The Strategic Dive into Influence

Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...
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7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)

In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
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New Brand, Who Dis?

Picture this: You’re at the grand unveiling of your business’s rebrand, hidden behind the curtain, heart pounding, palms sweaty. It’s the moment of truth. But lurking in the back of your mind is that nagging...
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It’s Not You. It’s Your Brand. And It’s Fixable.

Have you ever felt like a USB trying to connect to an HDMI port? Full of potential but just not fitting in? That feeling, my friend, is Imposter Syndrome. But plot twist: the misalignment might...
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Reimagining Your Brand: From Brand Blues to Market Muse

Think of your brand as embarking on a journey through the competitive market. Sometimes it might feel unnoticed or misunderstood by your ideal customer, almost like being lost in a vast forest. Here, we will...
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Is Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning Your Message for Maximum Impact

Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your...
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Answer These 3 Questions to Create Messaging That Converts

You became an entrepreneur because you want to change lives. You want to help people feel better and live better so they, too, can make this world an awesome place. But that’s not going to...
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