GET PAID
Where Left-Brain Metrics and Right-Brain Magnetism Make It Rain
Brands on the Naughty and Nice List for 2024
Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards
Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters
To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal.Every business needs frameworks. Sure.But here’s the thing: not every framework is for you.When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even the side of...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no doubts in your customer’s mind...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing.Early this morning on our daily walk, we took a different route.As we rounded the corner, we...
Be the tab your customers stubbornly refuse to close
When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update.Because those are the first things customers will notice when a brand changes.But what...
What Does Your Website Actually Do For You?
With new social platforms popping up what seems like every week now, it’s criminally easy to let your website gather dust in a forgotten corner of the internet. It’s easy because you’re not your audience...
From Entrepreneur to Thought Leader: The Strategic Dive into Influence
Ever felt like you’re on the brink of something big, like standing at the edge of a diving board, ready to plunge into the deep end of expertise and innovation? That’s the exhilarating yet slightly...
7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)
In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
Unlocking the Magic of Lead Generation: The Enchanted World of Online Quizzes
In the ever-evolving realm of digital marketing, finding innovative ways to engage potential leads can often feel like a quest in a mystical forest. Among the myriad strategies lies a powerful artifact: the online quiz....