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Your Funnel Is Bleeding Sales: 3 Brutal Mistakes Killing Your Conversions on Mobile
Funnels are supposed to work. They’re built to guide, convert, and sell—but too many brands are sabotaging their own success without realizing it. In this episode, we break down the most common mistakes we see...
What Kind of Brand Leader Are You?
Hint: It’s Got Nothing to Do With Your Job Title. Brand leadership isn’t about calling the shots or being the loudest person in the room. It’s about how you show up… how you make decisions…...
10 Ways to Make Your Business Recession-Proof
Tough times don’t have to mean tough luck. The strongest businesses don’t just survive economic downturns… they thrive through them. If you want your business to withstand uncertainty, you need a brand that is unshakable,...
Brands on the Naughty and Nice List for 2024
Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards
Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters
To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal. Every business needs frameworks. Sure. But here’s the thing: not every framework is for you. When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
You’re Not “Rebranding”...
You’re Becoming Who You Were Always Meant to Be.
You’ve built something real. You’re trusted. Respected. A force in your space.
But your brand?
It’s still playing catch-up to the leader you’ve become. That’s where your Brand Leadership Style comes in.
It’s your power move… the lens that helps you lead with presence, purpose, and zero second-guessing.
Take the quiz to uncover your leadership archetype and learn how to align your brand with the bold, brilliant you that’s been there all along.
Because this isn’t a reinvention.
It’s a reckoning.