There’s a boy in my neighborhood. I call him Jake. I don’t actually know his name because we’ve never met. Every once in a while, he looks up from whatever he’s doing and waves back at me.
Jake is outside nearly every day. Sometimes I see him from my office window, other times when I’m walking my dog. He’s always up to something. Always testing his limits. I’d guess he’s around eleven or twelve, and he’s very active in that way kids are when they haven’t yet learned to second-guess themselves.
Last week, Jake was on top of one of those electrical boxes… you know, the ones with the big warning signs telling you not to climb on them. From my window, I could see him appearing on top, then disappearing, then reappearing, over and over. I couldn’t quite see what he was doing because he kept vanishing behind one of the nearby buildings.
A few minutes later, I took my dog out and got a closer look. Jake would jump off the box, land next to his phone, then pick it up, type something, set it back down by his feet, climb back on the box, and jump again.
He was trying to beat his distance each time.
I watched for a few minutes as I passed by. He waved.
As I continued my walk, I thought about how much this looked like the entrepreneurial journey. You get on top of something with lots of warning signs. You jump. You measure. Then you get back on that box and jump again to see if you can go farther. Eventually, you grow, and when you grow, you’re able to jump even farther.
Jump. Measure. Grow.
That’s the cycle.
What struck me most wasn’t just that Jake was testing and measuring… it was that he didn’t stop. Even when he didn’t beat his first two jumps, he got back up and tried again. He was building something I see in the most successful business owners I work with: the mindset that growth comes from iteration, not perfection.
At some point, Jake’s mom came out and told him not to stand on the electrical box. But until then, he was fully committed to the experiment.
I think this kid is going to be an entrepreneur.
So where are you in the cycle right now?
Are you jumping… taking that leap into something new and uncertain? Are you measuring… analyzing what’s working and what’s not? Or are you in the growth phase, where your previous jumps have given you the momentum to go even farther?
The thing about the jump-measure-grow cycle is that most people get stuck in one phase. They jump without measuring, so they never learn. They measure without jumping again, so they never improve. Or they try to grow without doing either, wondering why nothing changes.
Here’s what Jake had that most entrepreneurs don’t: a clear way to measure his progress. He knew exactly where he started, how far he went, and whether he was improving. That clarity made all the difference between random jumping and strategic growth.
Most business owners are jumping without knowing where they’re landing.
They’re making moves without understanding what’s working in their brand, what’s missing, or what needs to shift for that next level of growth. They’re guessing instead of measuring. And guessing costs time, money, and momentum.
The Brand Advantage Assessment gives you what Jake had: a clear measurement of where you are right now.
In just a few minutes, you’ll discover exactly what’s working in your brand, where the gaps are, and (most importantly) what your next strategic jump should be. No fluff. No generic advice. Just the specific insights you need to stop guessing and start growing.
Take the Brand Advantage Assessment and find out where you’re landing… and where you need to jump next.
