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Communication

I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...
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Is Your Brand Whispering, Shouting, or Just Clearing Its Throat? Fine-Tuning Your Message for Maximum Impact

Are you tossing and turning, haunted by the thought that your brand message might be as off-target as a GPS in a submarine? Worry not, my friends! You’re in the right place to get your...
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5 Powerful Ways To Attract Better Nutrition Clients

The following tips to attract better nutrition clients will start working for you today, but only when you apply them consistently. We use these exact methods ourselves and with our nutrition clients to get results that last....
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How to run a successful Facebook Q&A session

Hosting a Facebook Q&A seems like a pretty simple concept, but there’s a lot that must go into it to make it successful. You can’t just decide to do it one day and expect good...
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The Myth of “Fake it til you make it”

You can’t be an online personality without being hit over the head at some point with the “fake it til you make it” mantra. The myth goes something like this… if you act a certain way, dress...
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Creating an Exceptional “About” Page

Your About page is one of the most visited pages on your web site. In fact, when a visitor is new to your site and likes what they see, it’s usually one of the first...
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