Conversion Strategy

The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)

Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...

Make Your Next Bold Move: A Free Mini-Course to Power Up Your Brand Goals

If you’re swimming in “big ideas” and ambitious goals but not sure where to start, Strategic Brand Goals: Plan, Prioritize, and Scale with Confidence is here to help. And the best part? It’s free…for now!...

Unlock the Secrets to a Powerful Brand: A Sneak Peek

Ever wondered how top brands like Disney and Starbucks captivate millions? Spoiler alert: it’s not just their products—it’s their strategy. They don’t just brew success; they plan it. Imagine having that kind of pull with...

I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections

People stop listening when the conversation starts with “But…”But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.And in...

Authenticity vs. AI: Why Your Personal Story Matters More Than Ever

There’s a bit of a rebel stance in the slick, algorithm-driven world of digital marketing. And it’s not the newest AI tool or some “groundbreaking” tech gimmick. It’s about something far more old school and...

Answer These 3 Questions to Create Messaging That Converts

You became an entrepreneur because you want to change lives. You want to help people feel better and live better so they, too, can make this world an awesome place. But that’s not going to...