This tip is a “must have” for growing your business.
Customer feedback is the most valuable thing you can get to improve your website.
So wouldn’t it be cool if you could see over your website visitor’s shoulder and see what they see?
That would solve a lot of marketing problems, wouldn’t it?
You actually can.
And it’s game-changing.
Not Yo Mama’s Analytics
One of the first things we do when we launch a new brand is install analytics tools to track user behavior.
But I’m not talking about Google Analytics.
You already have that on your site, but let’s be honest… Google has made the data difficult to understand at first glance.
There’s a better solution and I promise I’m not getting paid to promote it because it’s totally free… for everyone. Forever.
In the past, we’ve suggested tools like Hotjar or Crazy Egg to track visitor behavior.
Sure, they have free plans… but for detailed data they can get expensive. They’re also selective at what data they record, which makes it challenging to make real informed decisions.
Lately, we’ve been using Clarity (from Microsoft) on new sites and wow has it helped us improve user experience in so many ways, including increasing the conversion rate on multiple pages.
Here’s the short list of conversion optimizations we’ve made for our clients using Clarity:
- Improved the scroll percentage on a landing page
- Increased the click-through rate for the key CTA on the home page
- Updated an image to avoid “button confusion”
- Optimized the page speed which increased the average page visit time
- Changed a button style to keep visitors from scrolling past it
One of the biggest benefits our clients get from this tool is seeing their site from the customer’s viewpoint through screen recordings.
Just yesterday, we installed it for a client and within minutes discovered a mobile issue on their home page that was preventing people from signing up to their mailing list.
We immediately helped them log in and resolve the issue.
And get this…. their previous tracking tool never indicated that it was an issue.
Without those valuable insights, who knows how many new subscribers they would have continued to miss out on?
Simple and Easy
And the best part about this tool… the data is easy to understand!
No need to take a special course just to read the reports (I’m looking at you Google Analytics).
The data is summarized neatly on a dashboard and you can dig deeper on various metrics with just a click or two.
Oh and did I mention the time savings?
Who has time to watch every recording, even at 10x?
Clarity provides a short text summary on each recording, analyzing the user behavior and making suggestions on what they may have been trying to do and what they experienced instead.
You can decide in mere seconds if the recording is worth diving into for more detail.
Check out the Clarity demo dashboard here to see how easy it is.
It’s Mission Critical
You could have a massive sales leak on your website and not even realize it until you see what your customer sees.
We want to make sure you have every advantage to increase your sales and grow your business.
Add Clarity to your site today and start increasing your sales conversion today!
P.S. If you’d like more frequent tips like this one to help you grow your business, join our Brand Brainwave. It’s free, fun, and fabulous!
