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Where Left-Brain Precision Meets Right-Brain Wow Factor

We’re In Awe Of You

2020 has been a year of changes. Of shifting, and bending, and praying you don’t break. Of learning, reflecting, pushing, and embracing. It’s been a rollercoaster ride including tears of joy that our families are...
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Surviving The Pandemic: Imperfect Action Is The New Done

*Names and circumstances have been modified to protect privacy.As I write this, we are entering week #3 of self-quarantine for the Coronavirus Pandemic. I live in one of the first states to issue the stay-at-home-mandate,...
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How To Keep Your Holiday Email Campaign Off The Naughty List

It’s that time of year. No, I’m not talking about putting up holiday lights before Thanksgiving. I’m talking about planning your holiday email campaigns. During the 2017 holiday season, email had the highest conversion rate...
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You Don’t Need a Professional Website to Convert Visitors Into Customers

One huge mistake we see business owners make online is changing their website design. Now, there’s nothing wrong with wanting a nicer, more modern look. And realistically, a website should be updated every couple of...
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Online Marketing is NOT an Illusion

When I was a kid, I was obsessed with magicians. I went to shows, read books and bought all sorts of kits to learn how the tricks were done. Magicians fascinated me. But not because...
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The True Cost of DIY Web Design

Most of our clients come to us having cobbled together a previous version of their website. They are pretty tech-savvy and with the ease of today’s drag and drop web builders, it’s pretty easy to...
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7 Effective Ways Gym Owners Can Attract New Customers

Keeping a steady stream of fitness clients coming through your doors every month can be challenging. After working with gym owners and fitness pros, we’ve compiled 7 great ways to attract new customers and keep them engaged in what...
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How to run a successful Facebook Q&A session

Hosting a Facebook Q&A seems like a pretty simple concept, but there’s a lot that must go into it to make it successful. You can’t just decide to do it one day and expect good...
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The Myth of “Fake it til you make it”

You can’t be an online personality without being hit over the head at some point with the “fake it til you make it” mantra. The myth goes something like this… if you act a certain way, dress...
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Razor Hybrid Fitness: From 0 To 922

Client Brief Ben Booker came to us with a brand new piece of fitness equipment he had developed and used to win Bodybuilding.com’s BodySpace competition. He knew nothing about online marketing but knew he needed to put...
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New York Ad Council: Branding Makeover

Client Brief The New York Ad Council came to us wanting to update their company blog called “Adlibbing”. Their previous design came from a pre-made template and they were looking for a way to brighten the...
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Stop neglecting your best online asset

Are you sick and tired of being told that social media is the holy grail of marketing and that if you’re not on every platform documenting your every thought that your business will fail? Yeah, me too....
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