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Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards
Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
The Balanced Brand: Why You Need Both Left-Brain and Right-Brain Thinking to Build a Brand That Matters
To build a brand that stands out, you can’t just rely on logic and numbers, or creativity and emotion alone. The brands that change the game—the ones that people talk about and remember—have one thing...
Are You Using The Wrong Tool To Build Your Brand?
Not all frameworks are created equal. Every business needs frameworks. Sure. But here’s the thing: not every framework is for you. When you need to drive a nail, you could grab the wrong tool—a screwdriver, maybe. Or pliers. Or even...
Why You Shouldn’t Let AI Build Your Brand: It’s Not About the Data, It’s About the Story
AI is the new Wild Wild West. In the rush to automate everything, it’s tempting to let AI take over the reins of your brand. After all, AI is quick, precise, and never sleeps. But...
Consistent branding increases your revenue by up to 23%
But consistency is often confused with cohesiveness. Your brand absolutely needs to be cohesive. The style should match. The messaging should align. The personality should be the same across all platforms. There should be no...
You Don’t Need A Million Followers
I’m about to say some unpopular things, but I bet you’ve already been thinking the same way. You don’t need a million followers to have a successful brand. Don’t confuse this message with being anti-social...
I Like Big ‘Buts’ and I Cannot Lie: Using Headlines To Easily Overcome Customer Objections
People stop listening when the conversation starts with “But…” But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust....
You Had Me At Walnut…
Apparently, there is a squirrel whisperer in our neighborhood and I’m about to ask him if he works in marketing. Early this morning on our daily walk, we took a different route. As we rounded the...
Thanks to their (lack of) branding, I might never order again.
I had the best fajita wrap for lunch yesterday, but thanks to their branding, I might never order it again. After a long hike through the local nature preserve with our pups, my daughter suggested...
Be the tab your customers stubbornly refuse to close
When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update. Because those are the first things customers will notice when a brand changes.But...
You’re Not “Rebranding”...
You’re Becoming Who You Were Always Meant to Be.
You’ve built something real. You’re trusted. Respected. A force in your space.
But your brand?
It’s still playing catch-up to the leader you’ve become. That’s where your Brand Leadership Style comes in.
It’s your power move… the lens that helps you lead with presence, purpose, and zero second-guessing.
Take the quiz to uncover your leadership archetype and learn how to align your brand with the bold, brilliant you that’s been there all along.
Because this isn’t a reinvention.
It’s a reckoning.