- Left Right Labs -
SunLife Organics is an organic juice bar that exists for three simple reasons— to love, heal, and inspire. The owner, Khalil Rafati, beat impossible odds. Nearly dying at the age of 33 from heroin and cocaine, he chose to turn his life around and fight for himself. He is now the proud founder, creator, and owner of more than 13 locations, an author, and sought after speaker.
When evaluating his line of products throughout the stores, Khalil decided that he wanted to carry products that his customers could take home and make for themselves. Namely, supplements and teas. He approached Left Right Labs to help create high-end product packaging that would stand out from the rest of his line.
We started with testing concepts for a line of protein powders and once the favorite direction was chosen, we moved forward with designing a gorgeous matcha tea tin.
Brand Research and Strategy
Product Packaging Design
The black background allows for the colors
of the logo and flavors of the products
to stand out like a beacon, and behind every
lotus flower is a depiction of the roots that
push that flower out of the mud and the
sun rays that nourish it once it has bloomed.
When designing the packaging for
the Ceremonial Grade Matcha,
we knew the final product had to be printed
on rice paper to add to the history
and experience of this incredible tea.