Brand Strategy
What Kind of Brand Leader Are You?
Hint: It’s Got Nothing to Do With Your Job Title.Brand leadership isn’t about calling the shots or being the loudest person in the room. It’s about how you show up… how you make decisions… and...
Words That Instantly Connect: How to Build a Brand Lexicon That Actually Works
Let’s be real… your brand already has a voice.But if you asked five team members (or your AI assistant) to write a quick paragraph about what you do and why it matters… would the words...
Why Your Brand Feels Off—And How to Fix It Without Rebranding
You’ve done the work. You’ve got a good-looking logo, a polished website, and maybe even a few Canva templates that could win you a quiet round of applause from your inner circle.And yet…Something still feels...
What If Your Brand Has More Than One Archetype?
You’ve taken the quiz. You’ve uncovered your brand’s primary archetype. Maybe you’re a bold Hero, a nurturing Caregiver, or a visionary Creator. That insight alone probably gave you a serious “ah-ha!” moment.But here’s the twist:...
10 Ways to Make Your Business Recession-Proof
Tough times don’t have to mean tough luck. The strongest businesses don’t just survive economic downturns… they thrive through them.If you want your business to withstand uncertainty, you need a brand that is unshakable, adaptable,...
The Silent Brand Killer: How Inconsistency is Sabotaging Your Credibility
Ever wondered why some brands just feel so reliable, trustworthy, and magnetic? Here’s a secret: it’s not just about what they say… it’s about how consistently they say it. If your website, emails, and social...
Is Your Brand Holding You Back? 5 Signs It’s Time for a Change
Your business is growing, evolving, and reaching new levels of success… but does your brand still reflect where you are today? If you’ve ever felt disconnected from your brand or hesitant to send people to...
Why Marketing Feels Exhausting (And How to Fix It)
If marketing feels like a never-ending struggle, it’s not you—it’s your brand.Ever feel like you’re constantly chasing clients, pushing out content, and trying to keep up with every marketing trend—only to see little return on...
Who Should Be Writing Your Brand Copy?
As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...
The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)
Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...
Is Your Brand As Strong As You Think? Put It to the Test!
Most brands miss key opportunities without even realizing it.
In just 60 seconds, find out if your brand is truly built to last—or if it’s time for a game plan.
- Discover hidden brand weaknesses that might be costing you clients
- Get a brand clarity score & expert insights in minutes
- Find out how to future-proof your brand for long-term success