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The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)

Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...
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Celebrating Excellence: Left Right Labs Wins Design and Product Packaging Awards

Earlier this year, we had the privilege of working with DesBio on a full rebrand, and this week, we received some incredible news. Left Right Labs has been honored with multiple awards from GDUSA (Graphic...
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Be the tab your customers stubbornly refuse to close

When we talk about “refreshing your brand” during a strategy call, most people jump straight to colors, fonts and a logo update.Because those are the first things customers will notice when a brand changes.But what...
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7 Characteristics of a Thoughtful Leader (Not Your Average Thought Leader)

In the vibrant tapestry of leadership, thoughtful leaders stand out like a lighthouse of empathy and wisdom. These are the captains who not only steer the ship but also ensure every member of the crew...
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How to Stop Struggling With Your Nutrition Business

The Struggle Is Real Christine Roseberry “I just want to help people and make money. Is that too much to ask?!?” We’ve met so many Nutrition Businesses that face this same question every day. Chances are...
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The Myth of “Fake it til you make it”

You can’t be an online personality without being hit over the head at some point with the “fake it til you make it” mantra. The myth goes something like this… if you act a certain way, dress...
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Razor Hybrid Fitness: From 0 To 922

Client Brief Ben Booker came to us with a brand new piece of fitness equipment he had developed and used to win Bodybuilding.com’s BodySpace competition. He knew nothing about online marketing but knew he needed to put...
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New York Ad Council: Branding Makeover

Client Brief The New York Ad Council came to us wanting to update their company blog called “Adlibbing”. Their previous design came from a pre-made template and they were looking for a way to brighten the...
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Creating an Exceptional “About” Page

Your About page is one of the most visited pages on your web site. In fact, when a visitor is new to your site and likes what they see, it’s usually one of the first...
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