Funnels are supposed to work. They’re built to guide, convert, and sell—but too many brands are sabotaging their own success without realizing it. In this episode, we break down the most common mistakes we see in client funnels (yes, we do actual funnel reviews), and trust us: if your mobile experience is an afterthought, you’re leaving money on the table.
Here’s the deal—your beautifully designed desktop landing page? It’s not what your audience sees. Most of them are on their phones, swiping through a sea of distractions. And if your CTA buttons are buried beneath 15 thumb scrolls? Game over. They’re gone. Onto the next thing. That’s a brutal but fixable problem, and we’re giving you the blueprint to clean it up.
Key Points:
- Animations ? Engagement: Subtle motion is fine, but if your mobile funnel feels like a carnival of pop-ups and flying text, you’re not impressing your audience—you’re annoying them.
- Button Spacing Is a Silent Killer: Your CTAs might look great on desktop, but when you shrink them for mobile, they can get spaced out beyond reason. No one should scroll more than three thumb lengths to take action. Period.
- Track What Actually Matters: If you’re not recording visitor sessions, you’re flying blind. People are clicking on static images, getting confused, and bouncing. Understand what they’re actually interacting with—and fix what’s broken.
Your funnel should be doing the heavy lifting for your business—not making your leads work harder. If it’s not converting, it’s not doing its job.
? Want to build a funnel that actually converts and reflects your brand’s voice, values, and velocity? Start by uncovering your Brand Archetype. Whaaat? Trust us. You won’t believe how it’s all connected. Take the quiz now.
