But consistency is often confused with cohesiveness.
Your brand absolutely needs to be cohesive.
The style should match.
The messaging should align.
The personality should be the same across all platforms.
There should be no doubts in your customer’s mind when they engage with your brand.
Brand CONSISTENCY is different.
Brand consistency is how you show up day after day.
It’s how often you put yourself out there.
It’s how often your brand shows up in front of your customers.
It’s the repetition that builds your brand muscles.
It’s your key to visibility.
And here’s the catch… you don’t have to be consistent on every platform.
Pick 3 and go all out on those channels.
If that’s too much to manage consistently, then pick 2.
Or even just one.
Show up daily.
Repeat.
That’s brand consistency.
That’s your ticket to a 23% increase in revenue.
