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Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

How to Make AI Feel More Human (and Why It Matters for Your Brand)

Would your customer rather talk to your AI… or to you?If the answer is still “you,” then you’re not alone.I’m not anti-AI. In fact, I use it to power about 60-70% of my business. It’s...
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10 Ways to Make Your Business Recession-Proof

Tough times don’t have to mean tough luck. The strongest businesses don’t just survive economic downturns… they thrive through them.If you want your business to withstand uncertainty, you need a brand that is unshakable, adaptable,...
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Your Brand is a Story… But Does Anyone Want to Read It?

I don’t finish every book I read. In fact, I abandon a lot of them. Some start strong but fizzle out. Others are just plain boring. And then there are the ones that are so...
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The Silent Brand Killer: How Inconsistency is Sabotaging Your Credibility

Ever wondered why some brands just feel so reliable, trustworthy, and magnetic? Here’s a secret: it’s not just about what they say… it’s about how consistently they say it. If your website, emails, and social...
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Is Your Brand Holding You Back? 5 Signs It’s Time for a Change

Your business is growing, evolving, and reaching new levels of success… but does your brand still reflect where you are today? If you’ve ever felt disconnected from your brand or hesitant to send people to...
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Why Marketing Feels Exhausting (And How to Fix It)

If marketing feels like a never-ending struggle, it’s not you—it’s your brand.Ever feel like you’re constantly chasing clients, pushing out content, and trying to keep up with every marketing trend—only to see little return on...
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10 Transformative AI Prompts to Bring Your Brand Voice to Life

Your brand voice isn’t just how you sound—it’s how your audience feels when they interact with you. It’s the key to standing out in a sea of competitors and making genuine connections. But getting that...
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Who Should Be Writing Your Brand Copy?

As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...
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Brands on the Naughty and Nice List for 2024

Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...
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Why You Can’t Just ‘Netflix and Chill’ Your Way to a Great Brand

You know that feeling when someone tells you, “Oh, I heard about your business!” and your stomach drops because you have no idea what they’re about to say? That’s your brand. Whether you’ve carefully crafted...
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The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)

Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...
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From Wishful Branding To Real Results

When it comes to building a brand, it’s easy to fall into what we call “wishful branding.” You know, when you’ve got more goals than hours in the day and about 37 projects on your...
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Ultimate Rebrand Planner

Is Your Brand As Strong As You Think? Put It to the Test!

Most brands miss key opportunities without even realizing it.

In just 60 seconds, find out if your brand is truly built to last—or if it’s time for a game plan.

  • Discover hidden brand weaknesses that might be costing you clients
  • Get a brand clarity score & expert insights in minutes
  • Find out how to future-proof your brand for long-term success
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