Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

What If Your Brand Has More Than One Archetype?

You’ve taken the quiz. You’ve uncovered your brand’s primary archetype. Maybe you’re a bold Hero, a nurturing Caregiver, or a visionary Creator. That insight alone probably gave you a serious “ah-ha!” moment.But here’s the twist:...

How to Make AI Feel More Human (and Why It Matters for Your Brand)

Would your customer rather talk to your AI… or to you?If the answer is still “you,” then you’re not alone.I’m not anti-AI. In fact, I use it to power about 60-70% of my business. It’s...

10 Ways to Make Your Business Recession-Proof

Tough times don’t have to mean tough luck. The strongest businesses don’t just survive economic downturns… they thrive through them.If you want your business to withstand uncertainty, you need a brand that is unshakable, adaptable,...

Your Brand is a Story… But Does Anyone Want to Read It?

I don’t finish every book I read. In fact, I abandon a lot of them. Some start strong but fizzle out. Others are just plain boring. And then there are the ones that are so...

The Silent Brand Killer: How Inconsistency is Sabotaging Your Credibility

Ever wondered why some brands just feel so reliable, trustworthy, and magnetic? Here’s a secret: it’s not just about what they say… it’s about how consistently they say it. If your website, emails, and social...

Is Your Brand Holding You Back? 5 Signs It’s Time for a Change

Your business is growing, evolving, and reaching new levels of success… but does your brand still reflect where you are today? If you’ve ever felt disconnected from your brand or hesitant to send people to...

Why Marketing Feels Exhausting (And How to Fix It)

If marketing feels like a never-ending struggle, it’s not you—it’s your brand.Ever feel like you’re constantly chasing clients, pushing out content, and trying to keep up with every marketing trend—only to see little return on...

10 Transformative AI Prompts to Bring Your Brand Voice to Life

Your brand voice isn’t just how you sound—it’s how your audience feels when they interact with you. It’s the key to standing out in a sea of competitors and making genuine connections. But getting that...

Who Should Be Writing Your Brand Copy?

As a business owner, you wear many hats. From sales to marketing, strategy to customer service, there’s never a shortage of tasks demanding your attention. So when it comes to brand copy—whether for your website,...

Brands on the Naughty and Nice List for 2024

Ah, the holidays – a time for reflection, gratitude, and, let’s be honest, a little judgment. As we deck the halls, let’s take a look at which brands are getting a shiny gold star for...

Why You Can’t Just ‘Netflix and Chill’ Your Way to a Great Brand

You know that feeling when someone tells you, “Oh, I heard about your business!” and your stomach drops because you have no idea what they’re about to say? That’s your brand. Whether you’ve carefully crafted...

The Biggest Scam in Branding (And Why DIY Might Be Costing You More Than You Think)

Let’s call it like it is: the biggest scam in branding is the idea that you can slap together a logo, pick a color scheme, and call it a day. Maybe you’ve tried the DIY...

What's Your Brand's Secret Sauce?

Ever wondered why some brands feel magnetic while others blend into the background?

It’s all about your Brand Archetype—the hidden personality that shapes how people connect with your brand.

Are you a fearless Explorer, a bold Outlaw, a nurturing Caregiver, or maybe a playful Jester?

Take our quick, fun quiz to uncover your brand’s archetype and learn how to instantly boost your marketing and attract your ideal customers.

Discover Your Brand Archetype