Let’s be honest… most brands are lopsided.
They either bury you in data with zero emotional connection or tug your heartstrings without backing it up with substance. If your brand is leaning too hard into one side of the brain (left or right), you’re not just limiting your impact, you’re quietly losing trust, connection, and sales.
In this episode, Trina and Gretchen crack open what it really means to have a balanced brand. Spoiler: it’s not about choosing between being analytical or emotional. It’s about using both intentionally. Whether you’re a data-driven disruptor or a heart-first healer, if your brand doesn’t both make people feel something and prove it can deliver, you’re setting yourself up to be overlooked.
Key Takeaways:
- Left Brain = Boring. Logic, structure, and clarity help skeptical buyers feel safe. Think: stats, testimonials, performance, and proof.
- Right Brain = Fluff. Emotion is what sparks the sale. Connection, story, and purpose are what make people lean in and stay.
- Every Audience Craves Both. Even the most analytical buyers need to feel something before they act. And emotional buyers still want to know it works.
- Your Brand Should Speak Both Languages. From visuals to messaging, from product pages to keynotes… if you’re not balancing logic and emotion, you’re missing a huge chunk of your market.
- Harvard backs this up. 95% of purchase decisions happen in the subconscious. No emotion = no sale.
Want to know where your brand naturally leads and where it’s lacking? Take the Brand Archetype Quiz and get clear on how to blend both brains for maximum impact.
