Fresh. Confident. Intentional. Fun. This is how Chris and Melissa described their new venture, appropriately named “Family Brand”. Their mission is to teach others how to become better parents, better spouses, and build stronger families.
Services
Brand Strategy
Content Strategy
Website Design
Brand Identity
Podcast Identity
Services
Brand Strategy
Content Strategy
Website Design
Brand Identity
Podcast Identity
Design System
The Family Brand identity was created from the ground up. Each element gives off an approachable, earthy vibe that is playful, vibrant, and strong.
Just as families are made up of different personalities that share common traits, Family Brand is made of varyious colors and shapes that can be used independently or grouped together as a “family”.
Color Palette
Logo
Submark
Patterns
Icons
Typography
Compass
Podcast Logo
Keeping It Real
The Smiths understand how busy life can be, especially with kids. It was critically important that Family Brand be easy to navigate and use on mobile devices for everyone.
We used large branded icons to lead users to take next actions and engage with the content from any screen size.
Content was streamlined, split into right-sized content and punctuated with real family photos to keep the page flow simple and focused.
The Family Brand program and podcast continue to be game-changers for families around the world.
Keeping It Real
The Smiths understand how busy life can be, especially with kids. It was critically important that Family Brand be easy to navigate and use on mobile devices for everyone.
We used large branded icons to lead users to take next actions and engage with the content from any screen size.
Content was streamlined, split into right-sized content and punctuated with real family photos to keep the page flow simple and focused.
The Family Brand program and podcast continue to be game-changers for families around the world.
