I’m about to say some unpopular things, but I bet you’ve already been thinking the same way.
You don’t need a million followers to have a successful brand.
Don’t confuse this message with being anti-social media.
Having a social presence is a good thing.
But far too many businesses confuse “building an audience” with “building a brand”.
Amassing a large number of followers is not “building your brand”.
A like on a page from someone who will never click on anything else is completely useless.
You just have inflated numbers with no substance.
The vast majority of content these days is fluff.
From people who haven’t actually done the work!
Who should your customers choose?
The YouTuber with a gazillion followers who talks incessantly about your industry, but has never actually created anything…
Or someone like you… who isn’t obsessed with beating the algorithm because they’re busy creating products, serving genuinely making a difference in the world.
One solid, enthusiastic referral from a happy client is worth way more than a thousand likes on a social media post.
At Left Right Labs we CAN.
So we DO.
We’ve built brands for Laila Ali, JJ Virgin, Heal LA and more…
And none of that happened through a social media channel.
We showed up and we did the work.
We let our clients do the talking.
Your brand shouldn’t be dependent on an algorithm.
Because when AI changes the face of social media 6 months from now, what will you have to fall back on?
Stay focused.
Here’s the real secret…
You don’t need a million followers.
You just have to show up consistently every day and do the work.
The work that changes lives.
The work that makes a difference.
The work that only YOU can do.
That’s what your customers want.
And that’s what they need.
And when your customers see the consistent transformation you create and they can’t wait for more…
That’s when you’ve “built the brand”.
