AI is reshaping how brands connect. But if your AI tools aren’t speaking your language, they’re diluting your brand.
Most entrepreneurs pour their brand voice into emails, but stop there. And your audience? They interact with your brand in dozens of other places where AI is working quietly (or not-so-quietly) behind the scenes.
It’s time to make sure your AI sounds like you everywhere it shows up.
Here are 10 key places (beyond your inbox) where your brand voice should be infused into AI… with a little left brain logic and right brain heart for each.
1. Social Media Captions
Left Brain: Ensure your AI-generated captions use consistent keywords, brand phrases, and formatting that align with your messaging matrix.
Right Brain: Let your captions sound like *you… *witty, wise, inspiring, or heartfelt. It’s your chance to connect, not just communicate.
2. Website Chatbots
Left Brain: Train your chatbot scripts with clear, helpful responses rooted in your brand’s FAQs and client journey.
Right Brain: Your chatbot should feel like a friendly guide… not a faceless robot. Warmth, empathy, and even a little brand humor belong here.
3. Landing Pages & Sales Funnels
Left Brain: AI can help structure persuasive, conversion-optimized pages, but only if it has your brand language baked in.
Right Brain: Your sales pages should feel inviting, not salesy. Let your story, vision, and values shine through every word.
4. Video Scripts for Reels or YouTube
Left Brain: AI can draft outlines fast, but ensure your talking points are aligned with your brand’s positioning and purpose.
Right Brain: Your videos are where your audience feels you. Make sure your voice, quirks, and energy come through loud and clear.
5. Client Proposals & Onboarding Docs
Left Brain: Proposals need to be clear, professional, and aligned with your process.
Right Brain: They should also make your clients feel seen and excited. This is their first step into your world, so infuse warmth and possibility.
6. Course or Webinar Content
Left Brain: AI can help structure educational content efficiently, saving you hours.
Right Brain: But teaching isn’t just about information… it’s transformation. Make sure your essence, encouragement, and belief in your audience show up, too.
7. Blog Posts & Long-Form Content
Left Brain: AI helps outline and draft, but feed it your Brand DNA so your expertise is clear and your points are strategic.
Right Brain: Long-form content is where your thought leadership lives. It should sound wise, human, and unmistakably you.
8. AI-Powered Content Tools (like automated newsletters or summaries)
Left Brain: Automating content saves time, but only works when AI pulls from aligned, strategic prompts.
Right Brain: Even your automated content should feel personal. Your audience should feel like you wrote it just for them.
9. Automated DMs or Replies
Left Brain: Set up automations that are clear, helpful, and guide people to the next step.
Right Brain: But never lose the human touch. Even your automated messages can carry warmth, humor, and authentic connection.
10. Internal Team Docs & Playbooks
Left Brain: Your AI-generated SOPs and playbooks should be organized, actionable, and aligned with how your business runs.
Right Brain: But they’re also part of your culture. Let your values, personality, and a little team spirit show up in the language.
The Bottom Line? Your AI is only as good as the brand DNA you feed it. Want AI that amplifies your voice, doesn’t erase it? Start by getting clear on your brand essence, then make sure that clarity guides every AI touchpoint.
Not sure what your brand voice actually is? Take our quick Brand Archetype Quiz and discover how to bring your unique essence to life… online and beyond. Take the Quiz!
Save this post if AI is part of your business—and your brand voice matters.
