The Client
Geeta Sidhu-Robb
Founder & CEO, WCorp
Multi-award-winning entrepreneur, author, and activist
The Challenge
Launching a new venture is never just about the idea. It’s about credibility.
Geeta Sidhu-Robb, a seasoned entrepreneur with a track record of building award-winning businesses, was ready to introduce WCorp, a groundbreaking certification designed to transform workplace culture and empower women to thrive.
But she faced a critical challenge:
- How do you capture the essence of a movement in a way that commands respect on the global stage?
- How do you build a brand from scratch that feels established, credible, and powerful enough to stand alongside the world’s most influential voices?
As Geeta put it:
“I was struggling to find a way to identify the story of the brand and what the core values and essence were.”
The Solution: Elevate Your Brand Advantage™
Geeta partnered with Left Right Labs to turn her vision into a brand with immediate gravitas.
Through our Elevate Your Brand Advantage™ process, we:
- Extracted the core values and narrative of WCorp, even when the language felt out of reach.
- Created a strategic framework that aligned brand story, visual identity, and message with Geeta’s global mission.
- Delivered direct, high-touch collaboration: Geeta worked personally with Trina throughout, ensuring clarity and alignment every step of the way.
“They gave me the space to express myself, and then they turned that message into a very creative, effective message that expressed who we were as a brand.”
The Results
The impact was immediate and transformational:
- UN Debut in 6 Weeks
Within a month and a half of completing the brand work, WCorp was presented at the United Nations in New York. - Ongoing Global Recognition
In just 18 months, WCorp returned to the UN and received five international awards, establishing itself as a credible force across six continents. - Unshakable Credibility
Geeta credits the brand strategy as the foundation for WCorp’s rapid rise:
“Working with Left Right Labs enabled the brand to be taken completely seriously. The robustness of the work gave us credibility in our brand.”
Why It Worked
Three things made the difference:
- Personal Attention: No hand-offs. Geeta worked directly with the founders from day one.
- Clarity From Complexity: We translated raw vision into a brand story that resonated globally.
- Credibility From the Start: WCorp launched not as a startup scrambling for recognition, but as a movement ready to lead.
“I’ve worked with a lot of brand agencies in my 16–18 years as an entrepreneur, and this was the most personalized service I’ve ever received. It was also the most effective.”
Hear It From Geeta Herself
Nothing captures the transformation better than Geeta’s own words. Watch her share how WCorp went from concept to the United Nations stage… and why the branding process made all the difference.
The Takeaway
For visionary leaders, credibility isn’t earned slowly… it’s crafted strategically.
With the right process, your brand can open doors at the highest levels of influence. Just as WCorp moved from an idea on paper to presenting at the United Nations in 6 weeks, your vision can be elevated to its rightful stage.
Step Into Your Next Level.
