Would your customer rather talk to your AI… or to you?
If the answer is still “you,” then you’re not alone.
I’m not anti-AI. In fact, I use it to power about 60-70% of my business. It’s an incredible tool—but there’s a glaring problem that too many business owners are skimming over in the rush to automate.
Truth is, we all hate being greeted by a %&^$(&^ bot when we need customer support. It’s frustrating.
But here’s the thing—AI isn’t all that new. We’ve been primed for this shift for years.
Can you even recall the last time you called a major company or a bank and a real person answered the phone? I can’t.
Back in the early ‘90s, I worked on programming phone trees for businesses. And while those systems weren’t perfect, at least all we had to do was leave a pleasant-sounding greeting to make the experience feel a little more human.
Fast forward to today’s AI-powered landscape, and things feel… chaotic, disruptive, and cold.
And customers are feeling it.
It’s showing up in their frustrations.
In conversations.
In conversion rates.
In sales.
And if they were already frustrated with any other part of your business, AI can make it worse.
What’s Missing in AI-Powered Customer Experiences?
It all comes down to brand.
When AI tools are configured through the lens of a solid brand identity, they become a powerful force.
An AI that “gets” your vibe doesn’t feel robotic or stiff. It delivers clarity, comfort, and confidence to your customers—just like a well-trained team member would.
Sure, customers might still know they’re talking to a bot. But when it speaks in a way that reflects your brand’s personality, it won’t feel like a soulless machine.
They’ll get the answers they need in the way they need them.
You’ll get the sale.
And if your brand strategy is solid, you’ll get a customer for life.
How to Infuse Your Brand into AI for Better Results
It takes some work—but it’s not as hard as you might think.
We’ve been working on solving this disconnect for a while now, and we’ve developed a system that works with any AI tool.
It’s been game-changing for us and our clients, and I can’t wait to share it with you.
If you’re curious about how to make AI work with your brand instead of against it, stay tuned.
Big things are coming.
