People stop listening when the conversation starts with “But…”
But (oops!), you’ve got to put your customer’s objections front and center if you want to keep them interested in your content and earn their trust.
And in this post, we’ve got a great list of alternative objection headlines you can really get behind.
But first…
Why Objection Headlines Matter
Customers are notorious for scanning headlines like speed-readers on espresso.
That’s why addressing objections directly in your headlines is crucial.
They act as quick answers to the “big buts” in your potential clients’ minds, giving them the confidence to keep scrolling down the page.
By tackling objections head-on, you’re easing their concerns and leading them smoothly toward conversion.
The top 7 objections customers have when landing on your website
The list below represents what your customers are thinking, but not saying out loud.
You can use these as idea starters and get cheeky with them if needed (we won’t judge).
We’ll also take a crack at uncovering some alternative headlines you can use to update your copy.
1. ‘But What About the Cost?’
You know it’s coming – the age-old question that puts a little sweat on your brow faster than a hot yoga class.
Nip that objection in the bud with a headline like, “Premium Results without the Premium Price Tag.”
Follow up with a value-packed explanation that’ll make even the thriftiest shoppers open their wallet.
Examples:
- Affordable Solutions with Premium Results
- Quality Services That Won’t Break the Bank
- Top-Notch Value for Every Budget
2. ‘But How Does This Work?’
It’s time to channel your inner Bill Nye.
With a headline like, “How It Works: Step-by-Step Simplicity,” you’ll assure those skeptical Susans that your process isn’t rocket science.
Add a visual guide or a 90-second explainer video to turn those confused furrows into confident smiles.
Examples:
- Simple Steps to Success: Here’s How We Do It
- Easy Process for Seamless Results
- Follow Our Proven Path to Achieve Your Goals
3. ‘But Why Choose You?’
Competition is fierce, and folks need a good reason to slide into your DMs.
Stand out with, “Our Clients Get Results that Speak for Themselves.”
Sprinkle in some testimonials and a pinch of stats to make them say, “Take my money already!”
Examples:
- Clients Achieve Outstanding Results with Us
- Experience the Difference with Our Tailored Solutions
- Join Thousands of Satisfied Clients and Reach Your Goals
4. ‘But I Need More Information!’
For those info-hungry doubters, feed them with “Get Our FREE Guide to [Solution-Oriented Content Here]!”
A downloadable resource not only satisfies their need for knowledge but also makes them feel like they’re getting a VIP backstage pass.
Examples:
- Get Our Free Guide: Everything You Need to Know
- Download the Ultimate Resource to [Solution-Oriented Topic]
- Unlock Exclusive Insights with Our Comprehensive eBook
5. ‘But I’m Still Not Sure…’
Some people just need a little extra love and assurance.
How about, “Not Sure? No Problem! Try Us Risk-Free for 30 Days.”
Like the best insurance policy, a satisfaction guarantee can dissolve doubts like ice cream on a hot sidewalk.
Examples:
- Try Us Risk-Free and See the Results for Yourself
- Experience Our Services with a 30-Day Satisfaction Guarantee
- Take the Leap with Our No-Obligation Trial
6. ‘But I Don’t Have Time!’
In today’s fast-paced world, everyone’s racing against the clock.
For those who feel like their to-do lists are endless, reassure them with a headline like, “Fast and Effective Solutions Tailored to Your Busy Schedule.”
Emphasize how your streamlined processes and efficient services can help them achieve their goals without adding more stress to their hectic lives.
Examples:
- Fast and Effective Solutions Tailored to Your Busy Schedule
- Achieve Your Goals Quickly with Our Streamlined Process
- Save Time with Our Efficient and Results-Driven Approach
7. The ‘But What If I Have Questions?’
Finally, let’s tackle the infamous “I’m confused and need help” objection with a bold, “We’re Here for You 24/7 – Contact Our Friendly Support Team Anytime.”
Make it clear you’re as available as the WiFi at Starbucks.
Examples:
- Contact Our Friendly Support Team Anytime
- We’re Here for You 24/7 – Let’s Chat!
- Reach Out for Assistance – We’re Ready to Help
But wait, there’s more…
Next time you’re crafting your website or landing page, remember – don’t be afraid to flaunt those big ‘buts’ with confidence.
Got Questions?
We’ve got your ‘buts’ covered. 😉
