Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

AI-Ready Websites: A Practical Guide for 2025

During the Q&A session at our recent Brand Elevation Group Intensive, one of the participants raised a concern. “ChatGPT is telling people the wrong information about our services,” she said. “And I can’t exactly file...

The Power of a Rolling Rebrand: Why Perfection Can Slow Your Growth

At Left Right Labs, we help visionary entrepreneurs evolve their brands. But this season, we’ve been walking that same path ourselves. Our audience has grown. Our clients have elevated. Many have returned for their second,...

What’s the Most Important Element in Branding?

Is it the message?The visuals?The logo that shows up on every touchpoint? Ask ten brand experts and you’ll get ten different answers. Some will swear it’s storytelling. Others will point to design. A few will...

From Brand Clarity to the United Nations: How WCorp Gained Global Recognition in Just 6 Weeks

The Client Geeta Sidhu-RobbFounder & CEO, WCorpMulti-award-winning entrepreneur, author, and activist The Challenge Launching a new venture is never just about the idea. It’s about credibility. Geeta Sidhu-Robb, a seasoned entrepreneur with a track record...

UGURUS: From Coaching Powerhouse to Acquisition-Ready Brand

The Shift That Happens When Your Brand Catches Up to Your Vision When Brent Weaver came to us in 2022, he wasn’t chasing a “new look.” He was already running UGURUS, a seven-figure coaching powerhouse...

From Blank Canvas to Family Culture in Motion: The Family Brand Story

When Chris and Melissa Smith approached us, they weren’t just building a website. They were reimagining how families connect and how those connections are experienced every day. “Not only did we walk away with a...

When Your Brilliance Outpaces Your Brand

At some point in your business journey, something starts to feel… off. You’ve grown. Your voice is sharper. Your vision is clearer.But your brand? It’s still wearing last season’s strategy. This happens to high-level founders...

Why AI Can’t Save Your Brand (But Strategy-Led AI Can)

Let’s get this out of the way first:AI is not your brand strategist. It’s a brilliant assistant. A fast one. A tireless one.But if you’re handing your brand to ChatGPT and hoping it will sort...

Beyond Email: 10 Places Your Brand Voice Should Be Showing Up in AI

AI is reshaping how brands connect. But if your AI tools aren’t speaking your language, they’re diluting your brand. Most entrepreneurs pour their brand voice into emails, but stop there. And your audience? They interact...

Brains, Balance, and the Buy-In: How Smart Brands Use Emotion and Data to Win Hearts and Wallets

Let’s be honest… most brands are lopsided. They either bury you in data with zero emotional connection or tug your heartstrings without backing it up with substance. If your brand is leaning too hard into...

The Power of Saying No: Why Smart Brands Don’t Chase Every Partnership

Brand partnerships can be a powerful way to grow your audience and increase your revenue—but not every opportunity is the right one. Watch Trina and Gretchen as they walk through a real client example where...

Look the Part, Lose the Sale: Why Pretty Isn’t Enough to Get You Noticed

Let’s bust the myth right now: just launching a pretty website doesn’t mean anyone’s going to care. In this episode, Gretchen breaks down what getting noticed actually means—and spoiler alert, it’s not about fonts and...

You’re Not “Rebranding”...

You’re Becoming Who You Were Always Meant to Be.

You’ve built something real. You’re trusted. Respected. A force in your space.

But your brand?

It’s still playing catch-up to the leader you’ve become. That’s where your Brand Leadership Style comes in.

It’s your power move… the lens that helps you lead with presence, purpose, and zero second-guessing.

Take the quiz to uncover your leadership archetype and learn how to align your brand with the bold, brilliant you that’s been there all along.

Because this isn’t a reinvention.

It’s a reckoning.

Discover Your Brand Leadership Style