You’ve taken the quiz. You’ve uncovered your brand’s primary archetype. Maybe you’re a bold Hero, a nurturing Caregiver, or a visionary Creator. That insight alone probably gave you a serious “ah-ha!” moment.
But here’s the twist: most magnetic, memorable brands aren’t just one thing.
They’re a blend…just like Left Right Labs is a blend of left-brain strategy and right-brain creativity. That’s where the magic happens: logic meets intuition, process meets possibility.
Why Your Brand Might Be a Combo Meal (the healthy kind!)
Think of your brand’s primary archetype as the leading role in your story—the one that drives the plot. But the secondary archetype? That’s the unexpected co-star that makes your brand more layered, more dynamic, and way more relatable.
The blend is what gives your brand depth. It’s what allows you to show up as authoritative and warm. Bold and approachable. Magical and practical.
Real-World Examples of Brand Blends
Wellness brands are some of the best at blending archetypes seamlessly. Here are some of the Brand archetypes we’ve uncovered for our clients:
- JJ Virgin blends the Hero’s fierce drive to overcome with the Sage’s deep expertise in health, helping her audience become the strongest version of themselves through both mindset and science.
- Laila Ali brings the Hero archetype through her powerful presence and motivation, while adding warmth and realness with the Everyman, making wellness feel strong and accessible.
- Heal LA leads with the Caregiver’s mission of service and healing, while channeling the Creator to reimagine what community care can look like through innovation and heart.
- DesBio blends the Magician’s transformative promise of healing with the Sage’s wisdom and scientific authority—offering clients both cutting-edge solutions and deep trust.
- Family Brand (Chris & Melissa Smith) blends the Sage’s wisdom and intentionality with the Caregiver’s heart for service—helping families create stronger bonds through conscious communication, connection, and legacy-building.
Let’s say your primary archetype is:
- The Sage – Your brand educates and empowers through knowledge. But pair that with the Creator, and suddenly your insights are delivered with visual flair and innovation. Hello, TED meets Apple.
- The Outlaw – You challenge the rules and shake things up. Add in The Caregiver, and now you’re not just rebelling—you’re doing it in service of others. Think Patagonia.
- The Hero – You’re here to lead, motivate, and win. Blend that with The Everyman, and you bring an accessible, down-to-earth tone to your ambition—making your audience feel like they can achieve greatness, too.
How to Spot Your Secondary Archetype
So how do you figure out which secondary archetype is quietly shaping your brand’s energy behind the scenes? It’s not always obvious—but once you see the signs, you can’t unsee them.
Your secondary archetype might not be front and center, but it’s influencing how your brand makes people feel, how you communicate, and how your offers are experienced. It often shows up in the emotional layer of your content, the vibe behind your visuals, or the way your community describes you when you’re not in the room.
Here are a few prompts to help you tune in: Start by reflecting on:
- The emotional tone of your brand
- The kind of content or experiences you love to create
- How your audience talks about you
- Where your brand surprises people (in a good way)
Chances are, your secondary archetype has been showing up all along—it just hasn’t had a name yet.
Why This Matters
Identifying your brand’s secondary archetype isn’t about complicating things—it’s about clarifying them. It’s about unlocking a new level of alignment that impacts everything from your messaging to your offers to your long-term business vision.
When you understand how your primary and secondary archetypes play together, your brand becomes richer, more nuanced, and more you. You stop second-guessing your voice. You gain a filter for decision-making. You attract people who say, “Where have you been all my life?”
This is how you move from blending in to becoming unforgettable.
When you understand the interplay between your primary and secondary archetypes, you can:
- Speak with more confidence and consistency
- Design visuals that feel exactly right
- Attract clients who feel like, “Finally—someone gets me”
It’s the difference between good branding and goosebump-worthy branding.
So go ahead… start paying attention to the edges of your brand you haven’t fully explored yet. The little details. The gut feelings. The unexpected compliments.
That’s where your secondary archetype is waiting—and once you name it, everything starts to click into place.
