Two Brains And A Blog

Get the Left and Right Brain perspective on all things branding.

If We Can’t Smell Your Brand, You Need to Seriously Rethink Your User Experience

A brand is nothing more than a perception.Dictionary.com defines perception as:“a single unified awareness derived from sensory processes while a stimulus is present.”In other words, your brand is not your logo and your colors on...

We’re In Awe Of You

2020 has been a year of changes.Of shifting, and bending, and praying you don’t break. Of learning, reflecting, pushing, and embracing. It’s been a rollercoaster ride including tears of joy that our families are safe,...

Surviving The Pandemic: Imperfect Action Is The New Done

*Names and circumstances have been modified to protect privacy.As I write this, we are entering week #3 of self-quarantine for the Coronavirus Pandemic. I live in one of the first states to issue the stay-at-home-mandate,...

How To Keep Your Holiday Email Campaign Off The Naughty List

It’s that time of year. No, I’m not talking about putting up holiday lights before Thanksgiving. I’m talking about planning your holiday email campaigns. During the 2017 holiday season, email had the highest conversion rate...

You’re Not Really Doing Marketing

You know marketing is a key part of growing your business. But most business owners are “doing marketing” all wrong and don’t even know it. Here’s a classic example we see over and over again:...

You Don’t Need a Professional Website to Convert Visitors Into Customers

One huge mistake we see business owners make online is changing their website design. Now, there’s nothing wrong with wanting a nicer, more modern look. And realistically, a website should be updated every couple of...

Real Online Marketing Results Are Not a Delusional Fairy Tale

Once upon a time, getting results with online marketing was an exercise in frustration. But with today’s tools and technology at our disposal, there’s no excuse to be guessing at what works and what doesn’t....

Online Marketing is NOT an Illusion

When I was a kid, I was obsessed with magicians. I went to shows, read books and bought all sorts of kits to learn how the tricks were done. Magicians fascinated me. But not because...

What Is a Customer Engagement Strategy and How Do You Create One?

Defining Customer Engagement Although we ARE talking about relationships here, a custoemr engagement strategy is not the kind where you “put a ring on it”. Customer engagement is mostly about touchpoints. These are small interactions...

How to GET CLEAR On Your Customer

When it comes to your customer, the clearer you can get, the easier your business will become. We know this from our own personal business journey as well as from working with our clients. We...

The True Cost of DIY Web Design

Most of our clients come to us having cobbled together a previous version of their website. They are pretty tech-savvy and with the ease of today’s drag and drop web builders, it’s pretty easy to...

How to GET CLEAR On Your Business

While traveling once, I visited a nearby Chinese restaurant. I love Chinese food and I was looking to get a warm plate of beef and broccoli over rice. That’s a pretty common dish at a...

What's Your Brand's Secret Sauce?

Ever wondered why some brands feel magnetic while others blend into the background?

It’s all about your Brand Archetype—the hidden personality that shapes how people connect with your brand.

Are you a fearless Explorer, a bold Outlaw, a nurturing Caregiver, or maybe a playful Jester?

Take our quick, fun quiz to uncover your brand’s archetype and learn how to instantly boost your marketing and attract your ideal customers.

Discover Your Brand Archetype